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King's Business School Alumni Breakfast: Gender Bias in Investment Advice - 26 November 2019

Please note that this event has passed.

For our next Alumni Breakfast, we welcome Dr Ylva Baeckstrom, Lecturer in Banking & Finance at King's Business School to discuss her recent research on the role of gender in finance.

Bringing her experience from banking, entrepreneurship, psychotherapy and academic research Dr Baeckstrom's research centres around the impacts that the gender of both individual investors and financial advisors have for how advisors make sense of the investment needs of their clients.

From an investor angle Dr Baeckstrom considers how investors feel about their own investment knowledge, confidence and risk tolerance in relation to the gender of their advisors. In her research Dr Baeckstrom collaborates with financial institutions in the UK, including some of the largest banks. Dr Baeckstrom places her research firmly on the opportunity that the rapid increase in female wealth has for business growth and how decreasing gender inequality is good for everyone.

Important booking information:

If you plan to bring a guest, please add a Guest ticket.

Only one guest tickets per alumnus/a can be reserved. If you need more tickets for guests, please contact the Alumni Office directly at


Where can I contact the organiser with any questions?

King's College London, Virginia Woolf Building, 22 Kingsway, London WC2B 6LE.

For general enquiries please contact via email or by phoning 020 7848 3053.

Can I update my registration information once I have booked?

Yes, but please contact us directly at to do so.

Do I have to bring my printed ticket to the event?

You do not have to bring a printed ticket.

The name on the registration/ticket doesn't match the attendee. Is that okay?

No, please make sure all registration information is for the person attending the event. If you would like to give your ticket to someone else then please get in touch with us or log in to your Eventbrite account and edit your registration information.

What time should I arrive?

Breakfast will be served from 7:30am, with the seminar starting at 8am prompt.

Should you have any queries regarding an event, please contact the Alumni Office prior to the event via or phoning 020 7848 3053.

The Alumni Office will hold your details to personalise your supporter experience. For information on how we will use your details please see our privacy statements privacy policy.

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