Meet the speakers

Ylva Baeckstrom

Ylva is a Senior Lecturer in Finance at King's Business School. Her research and teaching interests are in behavioural finance, entrepreneurship, investment decision making and financial advice with a particular interest in gender and inequality in the financial services industry.

Thora Frost

Thora is a PhD student in Banking & Finance at King's Business School, affiliated with the Centre for Sustainable Business (CSB). Her research focuses on sustainable investment, with a particular interest in the effectiveness of sustainability labels on investment funds to facilitate sustainable capital flows and mitigate greenwashing.

Nick Britton

Nick is research director of the Association of Investment Companies (AIC), providing insights into investment trusts and the wider industry for the AIC’s members and their investors. He is responsible for the ESG Attitudes Tracker study. A former financial journalist, Nick is a CFA charterholder and holds the Investment Management Certificate.

Matteo Montecchi

Matteo is a Senior Lecturer in Marketing at King’s Business School, King’s College London. As a trained marketing researcher, he leverages consumer insights and theories to guide and enhance managerial practices. His research delves into the dynamic landscape of marketing in the digital era, with a particular emphasis on technological innovation and ethical engagement with diverse consumer groups.

Andrés Gvirtz

Andrés is a Lecturer in Marketing Technology and Innovation at King's Business School and a Research Affiliate at the King's Institute for Artificial Intelligence. He has two main research streams, with his first research stream focusing on Generative AI as a disruptor in the personalisation space. His second research stream focuses on ‘who’ and ‘where’ consumers are, aiming to improve our understanding of consumer behaviour by combining personality data (who) with spatial information (where).

Kevin Dunkley

Kevin is an award-winning sustainability leader with decades of experience in sustainability and technology-driven innovation, and is the founder of the newly launched Earthwise Partners, a strategic advisory partner helping visionary leaders turn good intentions into real-world impact.
He is serving a second term as an Executive Fellow at King's Business School, contributing to research partnerships and enriching educational programs, and is an Advisory Group member of the UN Global Compact Network UK.

Hannah Schupfer

Hannah is a Post-Doctoral Researcher at the Centre for Sustainable Business at King's Business School. Her research focuses on sustainability-related change dynamics in organisations and industries and the roles of meaning and purpose in the transformation towards sustainability. She draws upon literature of organisational and institutional theory, including legitimacy, purpose, frames and framing, and green innovation.

Lauren Elliot

Lauren is Purpose Framework Manager within NatWest Group’s Strategy and Sustainable Banking team. Specializing in organizational development, she enjoys uncovering, connecting, and catalysing the best of human and organizational systems to create meaningful work and positive social impact. Lauren is also a key member of the team that co-created and facilitates The Purpose-in-Practice Community.

Gabriela Gutierrez-Huerter O

Gabriela is a Senior Lecturer in International Management at King’s Business School and a Fellow of The Higher Education Academy. Her work is located at the intersection of international business, corporate social responsibility and comparative institutional analysis. Her research focuses on three strands: cross-national transfer and translation of organizational practices within multi-national enterprises; modern slavery and business and human rights; sustainability and business Schools.

Andreana Drencheva

Andreana is a Senior Lecturer (Associate Professor) in Entrepreneurship at King’s Business School. Her research investigates why and how individuals and communities engage in (social) entrepreneurship and with what intended and unintended impact. Her areas of expertise include: social entrepreneurship, entrepreneurship in the cultural and creative industries, entrepreneurs’ identity, identity work, and wellbeing, entrepreneurs’ feedback seeking, meaningful work, and micro-foundations of entrepreneurship.

Melissa Eisdell

Melissa is the Architect of the Social Responsibility Across Supply Chain Initiative (SRASCI) and Co-Lead of BSI’s partnership with King’s Business School, supporting sector-wide adoption of BS 25700. She is a member of the International Institute for Strategic Studies and holds an MSc in Global Governance and Emerging Powers, with a specialisation in China’s Net Zero leadership and the governance and justice dynamics shaping global transitions. Melissa also serves on the Advisory Board of the Fund for Sustainability and Energy (FUND4SE).

Executive MSc Strategic Marketing Info Session - 24 November 2022

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Dr Matteo Montecchi

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