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PROVOKE JOY (SDG0)!: Ultimate Goal of Agenda 2030

Nowadays, progress is often filled with challenges that are difficult to overcome. We stand at the crossroads of opportunities that breathe life into the concept of sustainability.

King’s Business School, in collaboration with Sustainable Gastro and Nordic Talks, invites you to join the discussion that promises to redefine the narrative around progress and infuse it with an element that has long been overlooked - JOY (Sustainable Development Goal 0).

SDG 0 represents the notion that joy should be at the centre of how we approach solving global issues like food system transformation rather than starting from a place of fear or despair. SDG 0 invites you to lead with hope, creativity, and a spirit of collaboration.

Join us as we explore how focusing on joy, creativity, and community can energise and sustain us on the journey towards a just and equitable future. We will showcase examples where care for people and the planet can uplift the human spirit and strengthen partnerships across diverse stakeholders, building momentum through hope and collective action.

Why join the discussion?

The United Nations made a universal promise to leave no one behind in achieving a peaceful and prosperous world by 2030. This event is a part of Global Goals Week that aims to share the commitment of diverse stakeholders and accelerate actions on the Sustainable Development Goals, especially during the UN General Assembly High-level Week.

This event is a chance to immerse yourself in a solutions-focused dialogue about how to transform our food systems. As we face global challenges together, it is a chance to speak out as one voice, share ideas, and find transformative solutions.

To play your part, we invite you to register to take a seat at the Table of Joy.  

Facilitators: King's Business School and Sustainable Gastro in collaboration with Nordic Talks


15.00 Welcome & framing
15.10 Short presentation from guest speakers
16.00 Roundtable discussion
16.30 Q&A
16.50 Wrap up
17.00 Event close


  • Angela McKee Brown, founder of Project Reflect, US
  • Jennifer Avci, Founder of Sustainable Gastro, Sweden
  • Miglė Labeikytė, Project Coordinator at Sustainable Gastro, Lithuania
  • Maria Tamander, Co-Founder at Pilguse Residency, Estonia
  • Dr Pavel Cenkl, Head of Schumacher College and Director of Learning & Land at Dartington Trust

Dr Romas Malevicius, Assistant Professor in Marketing (Education), King’s Business School

At this event

Romas Malevicius

Lecturer (Assistant Professor) in Marketing

Event details

King's Building
Strand Campus, Strand, London, WC2R 2LS