Please note: this event has passed
Photo-elicitation is a well-established research method, but what about its learning and teaching use? In light of the value of arts-based methods in business schools (e.g., promoting original and critical thinking and fostering inclusive and meaningful learning opportunities - benefits that are also stressed in the AI-powered world) we approach photo-elicitation from an arts-based perspective. By so doing, we illustrate underexplored elements (i.e. doing, power, multiple framing of meaning, audience) of the method and surface overlapping stages of a photo-elicitation learning process. Such an analysis provides insights into the implementation of photo-elicitation, which in turn can further enrich teaching practices of business educators.
Speakers
Dr Ioanna Anninou is a Senior Lecturer in Marketing at Surrey Business School, University of Surrey and a Senior Fellow of the Higher Education Academy (SFHE). Her research interests are in the areas of customer experience, decision-making aspects like consumer confusion, and teaching/ assessment methods in business education.
Dr Georgia Stavraki is an Assistant Professor of Marketing at the International Hellenic University, Greece and a Fellow of the Higher Education Academy (FHE). Her research interests lie in the areas of arts marketing, visual methods in consumer research and arts-based methods in business education.
Paper: Stavraki, G., & Anninou, I. (2023). Arts-based methods in business education: A reflection on a photo-elicitation project. Management Learning, 54(4), 531-555.