King's College London

About us 

King’s College London is the leading destination for ambitious students from across the world because of our academic excellence, reputation and research impact. Our focus is ensuring the best possible student experience, from the beginning of their journey with us as prospective students through to enrolment so that our students can thrive in our diverse and inclusive community in central London.

The Global Student Recruitment and Admissions directorate delivers marketing, student recruitment and admissions services in partnership with Faculties, creating strategies to attract growing numbers of students from across global markets, as well as from the UK.

As a directorate we are responsible for the delivery of student recruitment targets, ensuring cohesive recruitment strategies and planning from lead generations and attraction, admissions, through to conversion and enrollment.

About the role 

Role Purpose

The Faculty Marketing team is the face of the Global Student Recruitment and Admissions team with internal stakeholders. This team plays a critical role in providing expertise and student recruitment and marketing support to our faculties.  The Faculty Marketing Manager will use in-depth understanding of their assigned faculty/faculties to lead the delivery of marketing efforts to support successful attraction of prospective students.

The role will lead the development and delivery of comprehensive marketing plans for the faculty, working closely with stakeholders to ensure contribution and engagement in the creation and delivery of plans and campaigns aligned to faculty student recruitment goals.

The role will collaborate effectively with colleagues across the Global Student Recruitment and Admissions teams to communicate marketing plans, ensuring they are designed to support the overall delivery of recruitment plans and targets.

**Key responsibilities **

• Implement comprehensive marketing plans and campaigns based on critical understanding of the faculty targets and courses.
• Support the development of faculty recruitment plans ensuring that marketing strategies align to faculty student recruitment targets.
• Manage marketing projects, plans and activities from conception to completion, ensuring timely delivery and adherence to budget allocation.
• Collaborate effectively with stakeholders and colleagues within the Global Student Recruitment and Admissions team to ensure cohesive and effective marketing strategies, plans and campaigns.
• Conduct market research to understand student needs and preferences, to deliver marketing initiatives that represent the student voice, and ensure marketing activities resonate with the target audience.
• Monitor and analyse data to provide regular reports on marketing activity, demonstrating progress against targets, return on investment and outcomes.
• Work closely and collaboratively with marketing and communications colleagues across the university to ensure the delivery of consistent and cohesive marketing plans.
• Proactively identify and implement improvements to marketing activities to enhance performance.

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post. 

This is a full time post and will be offered on an indefinite contract.

About you

To be successful in this role, we are looking for candidates to have the following skills and experience: 

Essential criteria 

1.  Educated to degree level and/or relevant experience in marketing
2.  Strong project management skills, with the ability to manage multiple projects simultaneously.
3.  Excellent communication and interpersonal skills with the ability to work collaboratively and build and maintain relationships.
4.  Ability to analyse and interpret data to make informed decisions/recommendations, produce reports and monitor progress.
5.  Excellent IT skills to support campaign delivery e.g., MS Office suite, SharePoint, and MS Teams, PowerBI, presentation software and marketing tools.
6.  Experience and willingness in understanding and representing the student customer. 
7.  Able to work on own initiative, with good attention to detail and high level of accuracy.

Desirable criteria 

1. Experience working within the Higher Education sector 

Downloading a copy of our Job Description

Full details of the role and the skills, knowledge and experience required can be found in the Job Description document, provided at the bottom of the page. This document will provide information of what criteria will be assessed at each stage of the recruitment process.

Further information 

We pride ourselves on being inclusive and welcoming. We embrace diversity and want everyone to feel that they belong and are connected to others in our community. 

We are committed to working with our staff and unions on these and other issues, to continue to support our people and to develop a diverse and inclusive culture at King's.

As part of this commitment to equality, diversity and inclusion and through this appointment process, it is our aim to develop candidate pools that include applicants from all backgrounds and communities.

We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the advert. If we receive a strong field of candidates, we may use the desirable criteria to choose our final shortlist, so please include your evidence against these where possible.

To find out how our managers will review your application, please take a look at our ‘How we Recruit’ pages.