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22 January 2020

Turning ideas into businesses at London's Start Up 2020

King’s College London and Enterprise UK held Start Up 2020 on Saturday 18 January, creating a hub of expertise and knowledge for aspiring entrepreneurs.

Three people smile at the speaker, obscured from camera
Entrepreneurs from The Prince's Trust at Start Up 2020.

The event brought together over 1800 attendees to hear from over 100 inspiring, innovating entrepreneurs and small businesses, alongside experts from King’s Entrepreneurship Institute, who support entrepreneurial thinking, skills and experiences amongst King’s students, staff and alumni, and the team from Enterprise Nation.

Amongst the keynote speakers was Anne Boden, the founder of digital mobile-only Starling Bank, and Rafe Offer, founder of Sofar Sounds who have hosted 25,000 artists in 20,000 gigs since being founded in 2009.

Top Tips for student entrepreneurs

When it gets tough, remember why you're starting up in the first place

Aysha Ingar, entrepreneur and fourth year medical student at King's

King’s expert entrepreneurs also featured amongst the speakers on the day, with a panel discussing how to manage starting a business whilst studying.

One top tip was: “don’t be afraid to ask for help, the opportunities for support whilst at university are huge so make sure you make the most of them”.

Another budding business owner said: “make sure to test your assumptions early on, don’t build a full perfect product before you know people want and will pay for it”.

Aysha Ingar, an entrepreneur and fourth year medical student at King’s, also shared her expertise with attendees, discussing her app ‘Muslimah’ which aims to serve the needs of modern Muslim women, integrating religion into their everyday lives.

She said: “It’s all about planning ahead and being strict with yourself when it’s time to get to work – when it gets tough, remember why you’re starting up in the first place. For me, it’s about creating something that will have a real positive impact on the lives of Muslim women”.

 "All round fabulous event!"

Entrepreneurs discuss integrating work and life.
Entrepreneurs discuss integrating work and life.

The event boasted ten different stages and interactive zones, covering the breadth of key skills for the modern entrepreneur, ranging from creating a viable business plan, to branding and PR.

Reflecting diversity in the business world, the ‘She’s Got This’ stage brought together female founders to discuss confidence, risk, and work life balance.


Lea, who attended, said: “All round fabulous event! My highlight must be the variety in content I was able to get out of it. From learning how to grow your Instagram audience to getting your venture investment ready, insight into balancing life and work and learning what makes a good story from a journalist's perspective, the event did not disappoint."


Explore more opportunities from King’s Entrepreneurship Institute here.