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Enterprising advice for entrepreneurs

Posted on 03/03/2014

Dr Ulrich Bez, CEO of Aston Martin, and Richard Reed, Founder of Innocent Smoothies, were welcomed last night by King’s Commercialisation Institute to speak to an audience of budding entrepreneurs as part of the 2014 launch of the Enterprise Connect series.

Enterprise Connect promotes entrepreneurship by hosting a regular series of free activities including seminars, workshops and networking events for internal members of staff, students and external members of the wider entrepreneurial community. It aims to explore business issues and help support both aspiring and established entrepreneurs.

Hosted by Emi Gal, founder and CEO of Brainient, this event saw the speakers give advice about leadership, control and the best ways to manage their businesses. 

Dr Bez provided his key pieces of advice for a business manager, stressing the importance of trust, learning from mistakes and absorbing as much information as possible from anyone and anything that might be relevant to your business. He told the entrepreneurs that his experience of joining Aston Martin was like a ‘blank sheet of paper’ and that he loved the honesty associated with the luxury brand.

Speaking after the event, Dr Bez said: ‘I think the best thing I can do is talk about my experiences to help young people who are interested to learn, to grow and to do something with their ideas and give them motivation to do it.’

Richard Reed began by describing how his experience of working on menial tasks in a dog biscuit factory as a teenager had inspired him to become an entrepreneur. He then described useful examples of the diverse range of problems he has faced in developing Innocent Smoothies and how he overcame them. He advised that a company and its staff should be organised around a central idea and purpose in order for a business to be successful.

Richard said: ‘This evening almost reconfirms some of the things I thought and it gives me greater confidence that two independent people have thought of what it is that you need to do to be a good leader and we’ve come up with pretty much the same answers.’

Emi Gal said: ‘Building a business is not that hard, it’s just a matter of taking baby steps, as both speakers said today, not giving up and also planning for the worst and hoping for the best.’

As part of the 2014 Enterprise Connect series, King’s Commercialisation Institute seeks to reward individuals who are passionate and dedicated to learning more about entrepreneurship through their new loyalty card scheme. Individuals who attend three or more Enterprise Connect Seminars will be eligible to any week day or week night How To workshop at the How To Academy (terms and conditions apply). Please contact for further information. 

This term’s Enterprise Connect series continues on 12 March with a seminar entitled ‘Communications’ and featuring talks from Doug Richards, ex Dragon from Dragon’s Den, and Founder of the School for Start Ups and Nick Jenkins, Founder,

For more information about Enterprise Connect please visit their web pages or register for the next event here.

Visit Enterprise Connect and King's Innovation on Facebook and Twitter.

For further information about King’s visit our ‘King’s in Brief’ page.

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