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'Launching your business: how best to execute'

Posted on 19/11/2014

Last week saw founder of Mulberry, Roger Saul, and CEO of the Prelude Group, Duncan Cheatle, speak at the King’s Commercialisation Institute’s second event for Enterprise Connect Series Four: ‘Launching your business: how best to execute’. The keynote speakers addressed an audience of budding entrepreneurs at a packed Tower Lecture Theatre, discussing the difficulties and challenges they faced prior to and following the launches of their many business ventures. 

The event, hosted by journalist of fifteen years and ITV News’ Charlene White, marked the second in a series of entrepreneurial events organised as part of the Enterprise Connect initiative, to offer an insight into the world of business and entrepreneurialism. First on stage was current King’s medical student, Cosima Gretton, who described her time spent on a ten-week programme in a NASA hothouse where she developed the start-up company Mitera, an early stage cancer diagnostics business. 

Host Charlene White then introduced Roger Saul, founder of Mulberry, owner of Sharpham Park organic food business and CEO of Kilver Court Designer Outlet Village, who took the audience through his career from the beginnings of Mulberry in 1971 to becoming an author for the first time with his SPELT recipe book, due to be published in Spring 2015. Roger explained how he had originally started the company by going into partnership with his mother, initially making belts which he described as ‘the hot product of the time after chokers’, before expanding the business into Europe and establishing a recognisable brand, characterised by images of heritage and Englishness. Commenting on the driving force behind his successful career, he said: ‘The first thing that you’ll get with me is that I only do things that I love, which I think is desperately important.’ 

Duncan Cheatle was next to take to the stage to talk about the last 15 years spent championing UK enterprise. Founding companies such as Rise To, Start-Up Britain and The Supper Club which launched in 2003 and is now home to over 300 of the country’s most innovative entrepreneurs, Duncan described that the three most important things to manage in the process of executing a business are people, time and money. Reflecting on the take-offs of previous businesses, he concluded: ‘Looking back at the ventures I’ve launched, some have failed, and some have done a little bit better.’

Following the talk, members of the audience were invited to participate in Enterprise Connector Pods – a one to one session with an expert mentor – through which they had the opportunity to talk through their ideas for start-up companies. 

King’s Commercialisation Institute encourages and promotes entrepreneurialism and business innovation at King’s by regularly hosting a variety of activities including seminars and workshops to support both aspiring and established business people. To register and for more details on the next Enterprise Connect event 'Social Entrepreneurship in Education Festival, visit the Events webpages

Visit Enterprise Connect and King's Innovation on Facebook and Twitter.

For further information about King’s visit our ‘King’s in Brief’ page. 

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