Tell us about your career journey from being a student at King’s to being in your current role.

Starting from my Master's at King’s Business School, my career has been shaped by a passion for digital strategy, branding, and business growth. During my time here, I developed a strong foundation in business principles and learned how to think critically and adapt to fast-changing industries.

After graduating, I switched to brand strategy and business consulting, working with companies across the UK, USA, and APAC. Over time, I founded VERSEATILE, a strategic consultancy that helps brands strengthen their market positioning, craft compelling brand stories, and drive sustainable growth.

What’s the one thing you enjoy most about your current role?

The variety of industries and challenges I work on is what excites me most. One day, I could be helping an AI startup define its brand, and the next, I’m working with a luxury retail brand on its market strategy.

The dynamic nature of my work keeps me learning, adapting, and solving unique business challenges, which I truly enjoy.

What have been your biggest achievements in business and your career so far?

My milestones include:

• Advising Future-Focused Brands – Helping AI and blockchain-based companies establish their market positioning and expand their user base.
• Scaling Retail & Lifestyle Brands – Supporting fashion, lifestyle, and retail brands in refining their storytelling and expanding internationally.
• Building VERSEATILE – Launching a strategic consultancy that works with a diverse range of brands, from Web3 and AI startups to high-growth consumer brands.
• Bridging Traditional & Emerging Technologies – Helping brands integrate new technologies like AI and decentralised applications while maintaining strong brand identities.

How did your time at King’s help with your career journey?

King’s Business School helped me build a strategic mindset and a global perspective, both crucial in working across industries and markets. The curriculum encouraged critical thinking, problem-solving, and adaptability, all of which are essential in today’s fast-changing business environment. Being part of a diverse student cohort also helped me develop the ability to collaborate across different cultures and regions.

What is the best piece of advice you have for current King’s Business School students on achieving success in their careers?

Be adaptable and build your own brand.

The business world is evolving fast, with AI, blockchain, and digital transformation creating new opportunities. Staying adaptable, continuously learning, and positioning yourself strategically will set you apart.

Also, invest in your personal brand early—network, share your insights, and build visibility in your industry. Showcasing your expertise will create more career opportunities than just traditional experience alone.

What advice would you give to future students thinking about studying at King’s Business School?

King’s isn’t just about academics—it’s a launchpad for your career. Make the most of it by:

• Connecting with professors and industry leaders
• Taking on projects and internships that challenge you
• Building a network of diverse, ambitious peers

Most importantly, embrace change and take risks—the opportunities you create for yourself will fuel your future.