Aysu Senyuz is a Lecturer (Assistant Professor) in Marketing at King’s Business School, King's College London. Before joining King’s, she worked at the University of Sussex and Central European University. Aysu received her PhD from the University of Central Florida, Orlando, FL, United States.

Aysu's research examines the role of emotions in consumer behaviour, with a particular emphasis on social relationships and social impact. Through her work, she aims to address practical business challenges while positively influencing consumers’ lives. Her research has been published in leading marketing journals, including the Journal of Marketing Research, the International Journal of Research in Marketing, the Journal of Business Research, among others.

Aysu has taught at the Executive MBA, postgraduate, and undergraduate levels in the US, Austria, and the UK, and she is a Fellow of Advance HE (FHEA).

Dr Senyuz is currently not accepting new PhD students.