Bella Du is a marketing professional specialising in international schools. She focuses on sharing practical strategies for achieving breakthrough success in admissions, emphasising targeted student acquisition and the importance of whole-school marketing in China.

As a proud alumna of King’s College London, Bella gained a strong theoretical foundation and practical insights that refined her skills in strategic marketing and student acquisition—essential components of her work in international education. The diverse environment at King's helped her develop a global perspective, crucial for understanding market dynamics, particularly in China. She is passionate about giving back to the community and is actively involved in organising events for fellow KCL alumni.

Advice for current King's Business School students:

'Get involved in extracurricular activities, internships, and networking events to build your skills and connections. Don't be afraid to step outside your comfort zone; taking risks can lead to significant personal and professional growth.'

Outside of work, Bella enjoys running and playing golf, believing that physical activity helps maintain both mental and physical well-being. She is also challenging herself by learning French to broaden her skills and cultural perspective.