Project Title: Can Two Play the Game? Human-AI Collaboration in Shaping Advertising Campaigns

Year of Entry: 2025, Full-Time

Supervisors: Dr Stefan Bernritter, Dr Ilias Danatzis

Christopher Ogunlowo is a PhD student in Marketing at King’s Business School. His research explores how brands create meaning through storytelling, authenticity, and engagement in communication environments, and how insights from this can help organisations communicate more effectively.

Areas of expertise:

• Marketing communication and brand strategy
• Concept development and storytelling
• Audience and consumer insight research
• Copywriting and narrative design
• Product and go-to-market strategy
• Digital innovation and emerging technologies
• Business communication and thought leadership

Honours:

• Awarded Distinction in MSc Entrepreneurship, Innovation and Technology, Strathclyde Business School, Glasgow, UK
• Grand Jury Member, New York Festival Advertising Awards (2019)
• Jury Member, ADSTARS, South Korea (2019, 2020)

Christopher is a regular guest speaker at Queen Mary University of London on brand communication and business strategy.