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Eleni Karamalegkou

Eleni Karamalegkou

Social Media Director, Sky

  • International Management MSc, 2010


Describe your career journey from being a student at King's to being in your current role

I found the support I had in terms of picking a topic for my dissertation extremely helpful. That was ultimately a game changer for me, as I used my final paper (on Social Media) as a way to initiate conversations during my interviews. My tutor helped me identify gaps in the literature and to keep my dissertation close to the industry. After that, it was not too difficult to find a role relevant to my research topic.

What's the one thing you enjoy most about your current role?

I work in the field of Social Media, which one could argue has some positives and some negatives. However, what I do love about it, is that, as a form of communication, it allows me to connect with people (opposite to other, more "one-way" mediums / channels). It is also so fast-moving, I always have something new to learn and to use to change the way we do marketing and communications.

What have been your biggest achievements in business and your career so far?

I can think of a lot of different campaigns we have launched, or digital products that we have built. Ultimately though, it all comes down to the ability to drive organisational change. There is something quite rewarding about knowing that you have made a difference!

How did your time at King's help with your career journey?

Knowing that I wanted to work with international companies and roles, being exposed to such a multinational environment, both at King's and in London, helped me build a good foundation on cross-cultural differences and diversity.

What is the best piece of advice you have for current King's Business School students on achieving success in their careers?

Be brave! Technology has disrupted all aspects of business, marketing and communication in ways that make following "previous examples" irrelevant. Be prepared to not have guidelines or examples to work off. Be comfortable with being uncomfortable and always listen and learn.