Mr Eliot Salandy Brown
Executive Fellow, King's Business School
- Partner, ReD Associates
Contact details
Biography
Eliot Salandy Brown is an Executive Fellow at King's Business School and Partner at ReD Associates.
As a partner at ReD Associates, Eliot leads strategy projects for global companies such as Intel, LEGO, Ford and Mars, and heads ReD Associates’ mobility and automotive practice. In this work his teams use methods from social science to understand customers and culture and set strategic directions for how companies approach their challenges and opportunities.
His recent projects include designing the user experience of future autonomous vehicles, identifying the future opportunities for innovation in the food sector, and implementing a new approach to digital service innovation for a sector-leading company. In all this work, Eliot is focused on ensuring that human needs and behavior are fully integrated into the development of new strategies and technologies.
He has lectured and run courses on automotive, corporate strategy, and MBAs at NYU, Columbia, Copenhagen Institute of Interaction Design, Art Center College of Design in Los Angeles, and Duke University; and his client work on autonomous vehicles was awarded the Gold Award from the Industrial Designers Society of America (ISDA).
Eliot, a British-Trinidadian, holds a Masters in Sociology from the London School of Economics.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.