
Dr Eva Cheuk-Yin Li
Lecturer in Screen Industries
Pronouns
She/They/Keoi佢
Biography
Eva joined King’s as Lecturer (Assistant Professor) in Screen Industries in 2026. She is a media and cultural studies researcher working across queer media, fandom, and diasporic cultural politics. Her research brings together media and cultural studies, fandom studies, and queer Asian studies to explore how communities create, circulate, and negotiate meaning, identity, social relations, and geopolitics through media, and how these practices both reproduce and challenge social inequalities.
Trained in sociology, Eva obtained her PhD in Gender, Media and Culture at King’s College London, during which she was based in Film Studies. She began her academic career at King’s Department of Culture, Media & Creative Industries as a Teaching Fellow in 2018, before joining Lancaster University as Lecturer in Sociology (Media and Cultural Studies Team) from 2019 to 2026. At Lancaster, her research, teaching, and service were recognised with two faculty awards: Early Career Researcher of the Year and Outstanding Contribution to Internationalisation.
Eva’s research and collaborations are shaped by work across the UK and Asia. In 2025, she held two visiting positions in Taiwan—at the Institute of Sociology, Academia Sinica, and the Centre for Chinese Studies, National Central Library (as a CCS Grant recipient). Between 2021 and 2023, she served as a core task force member of the ESRC-MOST Taiwan–UK Sex, Gender, Sexual Minority Health Research Network (TUSHRN), contributing to collaborative work on health research and the intersection between geopolitics and queer knowledge production in Sinophone Asia.
Research interests and PhD supervision
Eva’s research focuses on three interrelated strands:
- Transnational queer media: Eva’s work in this area investigates how queer media is produced and moves across borders. Her recent research focuses on the Thai Girls’ Love (GL) industry and the transnational fandoms that gather around these texts and their stars.
- Gender and sexuality in Sinophone Asia: This strand examines everyday practices of gender nonconformity, with particular attention to how gendered and sexual knowledge travels and is translated across linguistic and cultural contexts, especially where practices and forms of life that do not map neatly onto fixed identity categories. She also studies queer Sinophone cultures through interdisciplinary and social‑science‑informed approaches.
- Diasporic cultural politics, resistance, and memory: This strand of work brings together Eva’s interests in media, culture, and memory to explore how Hong Kong migrants in the UK use cultural practices to navigate identities and (re)construct collective memory.
Eva welcomes PhD projects that combine media and cultural theory with robust empirical or interdisciplinary methods across the thematic areas outlined above. She is particularly interested in supervising research that engages with lived experience, communities, practices, and transnational cultural flows. While textual and visual analysis may form part of a project, she supervises work where these approaches are integrated into broader methodological frameworks rather than used as the sole mode of inquiry.
Teaching
Eva teaches across areas related to media studies, cultural studies, and the creative industries.
Expertise and public engagement
Eva’s work on queer media, Asian popular culture, and diasporic cultural politics has led to extensive engagement with international media, cultural organisations, and community groups. She contributes expert commentary on Girls’ Love (GL) media in Thailand, gender representation in screen cultures, the Chinese entertainment industry, and the cultural life of Hong Kong diasporic communities in the UK.
She has been interviewed by a wide range of international TV and newspaper outlets, including multilingual BBC News services (BBC Global Women, BBC Thai, and translated features in Chinese, Portuguese, Spanish, and Polish), Initium Media, and Public Television Service (Taiwan).
Eva also works closely with community and activist groups, including the QTI Coalition of Colour (Cambridge), Queer China UK, Formosa Salon, Queer Asia (SOAS), and Asia‑Art‑Activism, contributing to public lectures and workshops.
Selected publications
- Fan Labour as Mnemonic Labour: Theorising Memory Work and Queer World‑Making. Feminist Review, 142(1) (Forthcoming, March 2026). DOI: 10.1177/01417789261424722
- Queer Fantasy Economy: Rethinking Queerbaiting through Thai Y‑Series Dramas and Industry. Media, Culture & Society (2026). Corresponding author; with KW Pang. DOI: 10.1177/01634437261417340
- Queer Media from the Global South: The Emerging Girls Love (GL) Media Industry of Southeast Asia. Feminist Media Studies, 25(5): 1327–1333 (2025). With KW Pang. DOI:10.1080/14680777.2024.2433564
- ‘This is a deepfake!’: Celebrity Scandals, Parodic Deepfakes, and a Critically Speculative Ethics of Care for Fandom Research in the Age of Artificial Intelligence. Transformative Works and Cultures, 46 (2025). With KW Pang. https://journal.transformativeworks.org/index.php/twc/article/view/2711
- Fandom Meets Artificial Intelligence: Rethinking Participatory Culture as Human–Community–Machine Interactions. European Journal of Cultural Studies, 27(4), 778–787 (2024). With KW Pang. DOI:10.1177/13675494241236146
- The Geopolitics of Queer Archives: Contested Chineseness and Queer Sinophone Affiliations between Hong Kong and Taiwan. Sexualities, 28(3), 1118–1138 (2024). Joint first authorship; with W Liu. DOI:10.1177/13634607241237695
For the full list, please refer to my page at King’s Pure profile.