Dr Eva Nieto McAvoy
Lecturer in Digital Media
Contact details
Pronouns
she/her/ella
Biography
I am a researcher of digital media and culture, with a focus on the theories and practices of new and interactive media in cultural and memory work at the intersection of knowledge, power, and technology. I study digital transformations in media and cultural ecosystems, with a focus on the entanglements of creative work with technologies as situated, everyday practices across borders, particularly within contexts of unequal power relations.
I am currently working on the Leverhulme-funded project Synthetic Pasts, exploring the ways past-ness is evoked, framed, re-worked and distorted through automated and algorithmic intermediaries at global media platforms.
Research interests and PhD supervision
- Digital Memory and Heritage
- Generative AI, algorithmic culture and synthetic media
- Digital transformations in the cultural and creative industries
- Immersive, interactive and social media
- NFTs and crypto culture
- Digital cultural diplomacy and soft power
- Critical-creative, qualitative and ethnographic digital methods
Find out more about my research on Pure.
Teaching
I lecture on digital media, digital culture, interactive media, media and communications, and digital creativity.
Expertise and public engagement
My work has developed through collaboration with cultural institutions, workers and artists through participatory action research frameworks. I have been a researcher on the Culture Value Project at the OU (2017 – 2019) and on the Creative Industries Policy and Evidence Centre at Cardiff University (2019-2023). I was a co-Investigator on the AHRC 'COVID-19: Impacts on the cultural industries and implications for policy' at the Centre for Cultural Value. I contribute reports, policy briefs, blog posts and submissions to official enquiries on media and culture.
Selected publications
- Kidd, J. and Nieto Mcavoy, E. 2023. Deep nostalgia: remediated memory, algorithmic nostalgia, and technological ambivalence. Convergence 29(3), pp. 620-640. (10.1177/13548565221149839)
- Kidd, J., Nieto Mcavoy, E. and Ostrowska, A. 2022. Negotiating hybridity, inequality, and hyper-visibility: museums and galleries social media response to the COVID-19 pandemic. Cultural Trends (10.1080/09548963.2022.2122701)
- Nieto Mcavoy, E. and Kidd, J. 2022. Crypto art and questions of value: a review of emergent issues. Discussion Paper. AHRC Policy and Evidence Centre
- Aslan Ozgul, B., Nieto Mcavoy, E., Gillespie, M. and O’Loughlin, B. 2022. Shakespeare Lives on Twitter: cultural diplomacy in the digital age. International Journal of Cultural Policy 28(2) (10.1080/10286632.2021.1901892)
Research
Centre for Digital Culture
The Centre for Digital Culture at King’s College London is an interdisciplinary research centre promoting research and debate on digital culture
Synthetic Pasts
Synthetic Pasts is a critical-creative inquiry into what future(s) for personal and collective memory our algorithmic present anticipates and paves the way for.
Project status: Ongoing
KingsCAT: Capture and Analysis Tool for Social Media Research at King’s College London
KingsCAT is an instance of the open source 4CAT: Capture and Analysis Toolkit set up to support interdisciplinary and collaborative social media research.
Project status: Ongoing
News
'Fake or Real?' new exhibition opens in The Curiosity Cabinet
A collaboration between King's and The Courtauld launched on the Strand to showcase the techniques used to identify fake artwork, photographs and information.
Events
Black Box: digital necromancy and algorithmic afterlives
Join the researchers of the Synthetic Pasts project and their creative partner, artist Mark Stuart-Smith, for a session that explores current practices of...
Please note: this event has passed.
Research
Centre for Digital Culture
The Centre for Digital Culture at King’s College London is an interdisciplinary research centre promoting research and debate on digital culture
Synthetic Pasts
Synthetic Pasts is a critical-creative inquiry into what future(s) for personal and collective memory our algorithmic present anticipates and paves the way for.
Project status: Ongoing
KingsCAT: Capture and Analysis Tool for Social Media Research at King’s College London
KingsCAT is an instance of the open source 4CAT: Capture and Analysis Toolkit set up to support interdisciplinary and collaborative social media research.
Project status: Ongoing
News
'Fake or Real?' new exhibition opens in The Curiosity Cabinet
A collaboration between King's and The Courtauld launched on the Strand to showcase the techniques used to identify fake artwork, photographs and information.
Events
Black Box: digital necromancy and algorithmic afterlives
Join the researchers of the Synthetic Pasts project and their creative partner, artist Mark Stuart-Smith, for a session that explores current practices of...
Please note: this event has passed.