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Eva Nieto McAvoy

Dr Eva Nieto McAvoy

Lecturer in Digital Media

Pronouns

she/her/ella

Biography

I am a researcher of digital media and culture, with a focus on the theories and practices of new and interactive media in cultural and memory work at the intersection of knowledge, power, and technology. I study digital transformations in media and cultural ecosystems, with a focus on the entanglements of creative work with technologies as situated, everyday practices across borders, particularly within contexts of unequal power relations.

I am currently working on the Leverhulme-funded project Synthetic Pasts, exploring the ways past-ness is evoked, framed, re-worked and distorted through automated and algorithmic intermediaries at global media platforms.

Research interests and PhD supervision

  • Digital Memory and Heritage
  • Generative AI, algorithmic culture and synthetic media
  • Digital transformations in the cultural and creative industries
  • Immersive, interactive and social media
  • NFTs and crypto culture
  • Digital cultural diplomacy and soft power
  • Critical-creative, qualitative and ethnographic digital methods

Find out more about my research on Pure.

Teaching

I lecture on digital media, digital culture, interactive media, media and communications, and digital creativity. 

Expertise and public engagement

My work has developed through collaboration with cultural institutions, workers and artists through participatory action research frameworks. I have been a researcher on the Culture Value Project at the OU (2017 – 2019) and on the Creative Industries Policy and Evidence Centre at Cardiff University (2019-2023). I was a co-Investigator on the AHRC 'COVID-19: Impacts on the cultural industries and implications for policy' at the Centre for Cultural Value. I contribute reports, policy briefs, blog posts and submissions to official enquiries on media and culture.

Selected publications

    Research

    CDC header
    Centre for Digital Culture

    The Centre for Digital Culture at King’s College London is an interdisciplinary research centre promoting research and debate on digital culture

    Synthetic Pasts

    Synthetic Pasts is a critical-creative inquiry into what future(s) for personal and collective memory our algorithmic present anticipates and paves the way for.

    Project status: Ongoing

    241121 4CAT
    KingsCAT: Capture and Analysis Tool for Social Media Research at King’s College London

    KingsCAT is an instance of the open source 4CAT: Capture and Analysis Toolkit set up to support interdisciplinary and collaborative social media research.

    Project status: Ongoing

    News

    'Fake or Real?' new exhibition opens in The Curiosity Cabinet

    A collaboration between King's and The Courtauld launched on the Strand to showcase the techniques used to identify fake artwork, photographs and information.

    A Religious Procession

    Events

    08Nov

    Black Box: digital necromancy and algorithmic afterlives

    Join the researchers of the Synthetic Pasts project and their creative partner, artist Mark Stuart-Smith, for a session that explores current practices of...

    Please note: this event has passed.

      Research

      CDC header
      Centre for Digital Culture

      The Centre for Digital Culture at King’s College London is an interdisciplinary research centre promoting research and debate on digital culture

      Synthetic Pasts

      Synthetic Pasts is a critical-creative inquiry into what future(s) for personal and collective memory our algorithmic present anticipates and paves the way for.

      Project status: Ongoing

      241121 4CAT
      KingsCAT: Capture and Analysis Tool for Social Media Research at King’s College London

      KingsCAT is an instance of the open source 4CAT: Capture and Analysis Toolkit set up to support interdisciplinary and collaborative social media research.

      Project status: Ongoing

      News

      'Fake or Real?' new exhibition opens in The Curiosity Cabinet

      A collaboration between King's and The Courtauld launched on the Strand to showcase the techniques used to identify fake artwork, photographs and information.

      A Religious Procession

      Events

      08Nov

      Black Box: digital necromancy and algorithmic afterlives

      Join the researchers of the Synthetic Pasts project and their creative partner, artist Mark Stuart-Smith, for a session that explores current practices of...

      Please note: this event has passed.