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Gregory is a scholar in the fields of digital entrepreneurship, marketing and crisis communication. He is particularly interested in how digital entrepreneurship can contribute to social resilience and address various types of crisis, and in critical analysis of the digitally mediated participation of digital crowds. He dedicates special attention to cross-cultural aspects of digital entrepreneurship and to the transition of projects from one cultural system to another, as well to the production of value in social entrepreneurship. In this sense, his research addresses digital entrepreneurship as a way not only of generating revenue, but also of contributing to social change and disrupting existing structures of power relations. His research is also interested in the role of digital marketing in agenda-setting in the context of the current attention economy.

Part of his previous research has been dedicated to a conceptual rethinking of crowdsourcing as a participatory practice for the digitally-mediated mobilization of a crowd’s resources. His publications have explored the role of crowdsourcing not only in new forms of participation, but also in new forms of platform-based governance. In order to conceptualize new forms of digital governance, he developed the notion of “vertical crowdsourcing”. Empirically, his research has been mostly concerned with new forms of participation in the context of crisis situations, including the role of digital platforms in protests, armed conflicts and emergency situations. His most recent research has explored the role of digital innovation in addressing COVID-19 while focusing on the tension between different models of crisis-related participation and on how Internet regulation may limit socio-economic resilience in a situation of crisis.

Previously he was a Leverhulme Early Career Fellow at King’s Russia Institute, where he worked on a research project on Participatory Warfare: The Role of ICTs in Modern Conflicts, exploring how digital platforms contribute to their users’ participation in warfare and how social networks foster the convergence of everyday life and conflicts. Gregory has also served as a visiting lecturer in the Media and Communication Department at the Higher School of Economics (Russia) and at the Interdisciplinary Center in Herzliya (Israel), conducted research as a visiting fellow at the Annenberg School for Communication, University of Pennsylvania, and worked as a research assistant at the Berkman Center for Internet and Society, Harvard University.

He holds a PhD from the Media and Communications Department at the London School of Economics and Political Science (LSE) (2016), where he examined how digital platforms constitute the role of users in natural disaster situations. Gregory has a BA in Communication and International Affairs from the Hebrew University of Jerusalem (2007), and an MA in Global Communication from George Washington University (2010).



  • Crisis-related digital innovation and digital entrepreneurship
  • Digital crowds and socio-political aspects of crowdsourcing
  • Digital labour and the future of work
  • Peer-to-peer networks and mutual aid
  • The impact of Internet regulation on social resilience
  • Digital disconnection
  • Participatory warfare & the domestication of warfare
  • Digital sovereignty
  • Propaganda, disinformation and digital authoritarianism



Gregory teaches at both undergraduate and postgraduate levels on many areas of digital politics, economics and society: digital entrepreneurship, digital journalism, crisis communications and digital innovation, crowdsourcing, social media and protests, propaganda and the role of digital platforms in authoritarian environments, digital governance and activism, digital labour and the future of work, and the role of digital networks in the emergence of alternative socio-political spaces.

His modules seek to facilitate critical thinking, relying on engagement both with research literature and with practical experience addressing real-life challenges, for instance, via the development of entrepreneurial projects. Some of his teaching also relies on his practical experience as a journalist and news editor, as well as a co-founder of digital projects related to crowdsourcing and digital mapping.

Office hours

  • Monday 15:30-16:30
  • Tuesday 15:00-16:00

Online via Calendly (


Expertise and public engagement

Gregory has a professional background in journalism and digital social entrepreneurship. Previously to his academic career, Gregory worked as a Middle East correspondent for the Russian newspapers Kommersant and Novaya Gazeta, and served as a news editor and security analyst for Israeli TV. Later, he consulted on media development and social media projects for The World Bank and Internews Network. He also served as a contributing editor of RuNet Echo, a project of Global Voices Online analysing the Russian Internet. In 2010 he co-founded a “Help Map” – a crowdsourcing platform used to coordinate assistance to victims of wildfires in Russia. The project received a number of national and international prizes including the Russian National Internet Award.

Gregory has made guest appearances on a number of TV and radio shows, from the BBC World Service The Real Story, to Al Jazeera's English The Listening Post. He is a regular contributor to openDemocracy. His research has been featured in a number of publications including the New Scientist, the Economist, Wired UK, AP, the Independent and other media outlets. He is a frequent invited speaker at public events organized by international organizations and think tanks including Chatham House, The International Committee of the Red Cross, BBC Monitoring, as well as a regular speaker at the Annenberg-Oxford Media Policy Summer Institute.

Gregory is a consultant for technology companies, advising on digital sourcing and social entrepreneurship. For example, he has been advising a start-up that is developing a new skill-sourcing technology to address the challenge of unemployment and new solutions for the future of work. He has also been research lead on an international project focused on horizon-scanning of the role of digital media in the development of civil society in Central and Eastern Europe.

Gregory is a member of ICA (the International Communication Association), ECREA (the European Communication and Research Education Association), IAMCR (the International Association of Communication Research) and AOIR (the Association of Internet Research). He is also a member of the Strategeast Global Minds Initiative Advisory Board.


Selected Publications

For a full list of publications, please see full research profile.

COVID-19-related publications

Selected peer-reviewed articles and book chapters

Selected media articles