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Ilias Danatzis is a Lecturer in Marketing Analytics at King’s Business School. Prior to joining King’s, Ilias was a Postdoctoral Research Associate at Freie Universität Berlin, Germany, where he also received his PhD degree.

He graduated from Freie Universität Berlin with an MSc in Management and Marketing, holds a BSc in European Business Studies and Management from Otto-Friedrich-Universität Bamberg, and has previously worked as an IT business consultant in Germany.

Ilias’ areas of expertise include services marketing and management. Taking a data-driven approach, his research investigates how customers and organisations create value collaboratively in service settings. This involves understanding the underlying psychological, organisational, and technological aspects that drive (dys)functional customer and frontline employee behaviour and how these aspects promote (or hinder) innovation, productivity, and organisational performance across service sectors.

Ilias has published in leading academic journals such as Journal of Service Research and Industrial Marketing Management. He also acts as an ad-hoc reviewer for a number of academic marketing and business journals and conferences.

Ilias work has been recognized by several awards and prizes including the German Association of Rectors and Presidents of Berlin Universities and the Körber Foundation which commended Ilias’ research for its high societal relevance (among the top six per cent in Germany). Further information about Ilias’ research can be found on Google Scholar and ResearchGate.