Dr John Bredican
Senior Lecturer in Marketing (Education)
Research interests
- Marketing
Biography
John Bredican is a Senior Lecturer in Marketing (Education) at King's Business School. His interests and marketing experience extend to the very beginning of his professional career as a creative writer and marketing consultant in broadcasting. John has over 20 years of experience, including managing a recording studio and a podcasting company, and as a management consultant.
At King's, John teaches modules at the undergraduate and postgraduate level including: Principles of Marketing, Consumer Behavior and Marketing Communications.
John has a Bachelor of Arts in History and English Literature from Victoria University of Wellington (Wellington, New Zealand), a Master of Business Administration and Master of Business Informatics from Rotterdam School of Management at Erasmus University (Rotterdam,The Netherlands) and a Doctor of Philosophy, Industrial Economics and Management from the Royal Institute of Technology (Stockholm, Sweden).
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.