Mr Julian Torres Talayero
PhD Student in Marketing
Project Title: The role of music and sound in creating a multi-sensory customer experience
Supervisor: Professor Ko de Ruyter, Dr Ilias Danatzis
Year of Entry: 2021, full-time
Julian Torres Talayero is a PhD candidate at King’s Business School. He is also an engineer and Fulbright alumni with wide experience working in Sonic Branding and Music Production for diverse media. His teaching experiences include lectures in audio and music, and he is currently a GTA for the Marketing group at King's Business School. Research interests include exploring the effects of music and sound on consumer behaviour and the role they play in creating an experience for customers, both in retail and services.