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Profile photo of Marie-Agnès Parmentier (a white woman with brown hair in a pixie haircut style, wearing a blue shirt).

Marie-Agnès Parmentier

Professor of Marketing, HEC Montréal

Research

trousers / clothes on rack
New Forms of Status via Curation in the Sharing Economy: Unravelling the Seams of Peer-to-Peer Fashion Rentals

Our study examines the relationship between the fashion industry and the sharing economy, specifically peer-to-peer fashion rentals styled by influencers.

Project status: Ongoing

Research

trousers / clothes on rack
New Forms of Status via Curation in the Sharing Economy: Unravelling the Seams of Peer-to-Peer Fashion Rentals

Our study examines the relationship between the fashion industry and the sharing economy, specifically peer-to-peer fashion rentals styled by influencers.

Project status: Ongoing