Marie-Agnès Parmentier
Professor of Marketing, HEC Montréal
Research
New Forms of Status via Curation in the Sharing Economy: Unravelling the Seams of Peer-to-Peer Fashion Rentals
Our study examines the relationship between the fashion industry and the sharing economy, specifically peer-to-peer fashion rentals styled by influencers.
Project status: Ongoing
Research
New Forms of Status via Curation in the Sharing Economy: Unravelling the Seams of Peer-to-Peer Fashion Rentals
Our study examines the relationship between the fashion industry and the sharing economy, specifically peer-to-peer fashion rentals styled by influencers.
Project status: Ongoing