Assistant Brand Manager, Hygiene Business Unit, Reckitt
- Economics and Management BSc, 2020
Describe your career journey from being a student at King's to being in your current role.
During university, I studied Economics and Management, along with the Associateship of King’s College. I enjoyed most of my modules thoroughly and by my final year, I realised I had a deep interest and affinity for marketing and communications.
I was involved in multiple societies and leadership positions as the Chairwoman of DESC, Digital Marketing Manager for WIBF, HR Director and Presentation Coordinator for Enactus, Activities Committee for KCLSU and many others. I was also selected to attend a cross-boundary leadership summit in Jakarta with Common Purpose with many other students. I also interned at Reckitt - a multinational consumer goods company in India (in the e-commerce team) during my first year of university and in London (in the direct-to-consumer team) during the following summer.
I finally got offered a full time position in the same team to focus on consumer experience. In my role as the eCommerce executive in DTC at Reckitt, I optimized digital performance of a range of sites based on shopper insights across the funnel, using data-driven marketing tools and from evaluating consumer surveys. I worked on the execution of 17 AirBnB X Reckitt sites during the COVID-19 pandemic which offered hosts and online shop to buy hygiene enhancing solutions.
Since then, I have moved teams and have been promoted to Assistant Brand Manager for Global Expansion markets. I now design go-to-market brand activation plans and campaigns to execute launches in multiple regions globally.
What's the one thing you enjoy most about your current role?
My current role offers me a lot of autonomy to work on launching some of the biggest household brands like Lysol, Vanish, Airwick and Finish in global whitespaces. I work cross-functionally across teams and with the broader marketing team create launch plans that set the foundation for brand building and market penetration.
I get to study consumer preferences and local market insight to create a plan that resonates with the target audience. There is space for creativity and learning how to build businesses, while giving me the chance to pivot the thinking to a purposeful approach.
What have been your biggest achievements in business and your career so far?
Throughout my university and within the workplace, I have enjoyed working in challenging situations that propel me to engage with my peers and the community. This year, I am really proud to have been selected to attend the One Young World (OYW) conference that identifies, connects and promotes young leaders across the world, to expedite the delivery of UN-SDG goals by 2030. I will be attending the conference at a Reckitt delegate and will later remain as an ambassador to OYW.
How did your time at King's help with your career journey?
Throughout the three years, I got involved in numerous roles and opportunities at campus and beyond - I was the Chair of the Digital Education Students Committee. In partnership with the Centre for Technology Enhanced Learning, I helped in the development of students’ skills and attributes by embedding employability in the curriculum in my capacity as the chairwoman. This really helped me understand the digital landscape and use my student experience to improve e-learning for others.
I also worked with different societies - I worked as the Digital Marketing Manager, Women in Business and Finance Society. I was the HR Director and Presentations Coordinator for Enactus National Competition and was also the Business and Entrepreneurship Societies Representative for Activities Committe , KCLSU.
All these roles helped me understand how to best work with others in a team, how to mediate inter-personal conflicts and work towards a common goal. I was also selected to attend a programme in Jakarta in 2019 to study cross-boundary leadership and develop solutions to make Jakarta an 'inclusive city'. I also worked towards the KLPSA Award and the King’s London Award during my time at university.
While my academic background prepared me to understand my industry and work better, the extra-curriculars pushed me to to gain experience in navigating team dynamic early on - both elements, along with, on-the-job learning experience has prepared me to perform well at my job and have the capacity to engage in multiple secondments with charities (BCF and WUF, UK) to expedite social impact.
What is the best piece of advice you have for current King's Business School students on achieving success in their careers?
My advice to current students would be to keep their eyes and ears open - there are a lot of exciting events across the university that anyone can get involved in. These really help gain leadership experience as well as improves the CV. This could be across KCLSU, societies, King's Business School and other King's partnerships.
What advice would you give to future students thinking about studying at King's Business School?
For any future King's Business School student - the university is really an exciting time and everyone at the Business School has worked tirelessly to make it an experience that you will remember forever. Take advantage of all the events that are organised and get involved in what you enjoy (if you think there is nothing of your liking, ask someone, I am sure there is something being organised somewhere!). Finally, take your time to get comfortable with the pace of things. It might seem overwhelming sometimes, so go with what you feel comfortable!