Ozlem is a Lecturer (Assistant Professor) in Marketing at King’s Business School. She earned her PhD in Marketing from London Business School and holds dual undergraduate degrees in Industrial Engineering and Psychology from Koc University.

Ozlem’s research focuses on consumer behavior, judgment, and decision-making, particularly in response to pressing issues such as environmental sustainability, health and longevity, and consumer well-being. She employs a mix of methods in her research including experiments, field studies, and analysis of large-scale archival data. Her work has been recognized with several prestigious awards, including the 2024 Best Competitive Paper Award from the Association for Consumer Research, the 2024 Best Dissertation Award from the Society for Consumer Psychology, and the 2024 Sir James Ball Award from London Business School.

Dr Tetik is currently accepting new PhD students.