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Rayan Fawaz is a PhD student in Marketing at King's Business School.
Rayan Fawaz is a PhD student in Marketing at King's Business School.

Miss Rayan Fawaz

PhD Student in Marketing

Research interests

  • Marketing

Contact details

Biography

Supervisor: Professor Shintaro Okazaki, Professor Ko de Ruyter

Research Group: Marketing

Project Title: Understanding Consumers Inclination towards Consumption: A TMT Perspective.

Year of Study: 2017, Full-time

Rayan is currently working on her doctoral thesis under the joint supervision of Professor Okazaki and Professor de Ruyter. Her doctoral thesis tackles Terror Management Theory (TMT) and consumer behaviour from a new perspective. With three years of corporate experience in the fashion retail industry as a Human Resources Coordinator, and an additional two years’ experience in the academic field as a part-time lecturer and course coordinator in both Marketing and Management, Rayan commenced her doctoral studies at King’s in October 2017 and is fully funded by King’s Business School on a three-year scholarship. She and her co-authors presented papers at both the European Marketing Academy Conference (EMAC) 2018 in Glasgow and the Global Marketing Conference (GMC) 2018 in Tokyo.

 

Research Profile

News

Reminders of death affect people's behaviours, research finds

Prolonged reminders of death from long-term disasters affect people’s choices and behaviours, finds a new study by King’s College London researchers.

Wildfire. Wildfire in British Columbia. Canada, Fernando Astasio Avila on Shutterstock

News

Reminders of death affect people's behaviours, research finds

Prolonged reminders of death from long-term disasters affect people’s choices and behaviours, finds a new study by King’s College London researchers.

Wildfire. Wildfire in British Columbia. Canada, Fernando Astasio Avila on Shutterstock