Professor Shintaro Okazaki is Chair in Marketing at King’s Business School. He obtained his PhD. from the Autonomous University of Madrid, Spain. Shintaro has authored over 100 articles and book chapters on advertising and marketing over his career. He also has more than 20 years industry experience, including a managerial position at a multinational corporation in Tokyo.

Shintaro's research interests cover a diverse range of topics:

• marketing communications (advertising appeals, sales promotion, brand endorsement, gender roles)

• digital marketing (artificial intelligence, online privacy and security, digital corporate social responsibility)

• social issues in marketing (diversity and inclusion, disaster and climate resilience, environmental and social sustainability)

• international marketing (cross-cultural advertising, deglobalisation, ethnocentrism, marketing standardisation)

• tourism (greenwashing/hushing, unique tourism experience, conspicuous consumption, sustainable tourism).

Further information about his research can be found on Google Scholar.

Shintaro is the former Editor-in-Chief of the Journal of Advertising (2014-2019) and past President of the European Advertising Academy (2014-2016). He also holds editorial review board positions for the Journal of Business Research, Journal of Public Policy & Marketing (Associate Editor), International Marketing Review, and Psychology & Marketing, among others.

Professor Okazaki is currently accepting new PhD students.