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Sophie Whitehouse

Dr Sophie Whitehouse

Senior Lecturer in Marketing (Education)

  • Education Lead, Department of Marketing
  • Programme Director, BSc Marketing

Research interests

  • Marketing

Biography

Dr Sophie Whitehouse is a Senior Lecturer in Marketing, Education Lead for the Department of Marketing, and Director of the BSc Marketing programme at King’s Business School, King’s College London. She co-authors two Oxford University Press textbooks, Fundamentals of Marketing and Marketing, which underpin her teaching. Sophie also lectures on the postgraduate Art and Business programme at The Courtauld Institute of Art, drawing on her research on marketing in the creative industries. She has also contributed to the development of creative and cultural industries marketing curricula at leading UK universities. Beyond her roles at King’s, she holds Advance HE certification in External Examining and undertakes quality assurance roles at the London School of Economics and Political Science and ESCP Business School.

Sophie earned her PhD in Marketing, MSc in English Language and Linguistics, and BA in Management with Marketing from the University of Leicester. She is a Certified Management and Business Educator, a Fellow of the Higher Education Academy, and a Fellow of the Royal Society of Arts. Her work has been recognised internationally: in 2025 she was commended at the global Women in Marketing Awards for her contributions as a marketing educator, and her joint research received the Best Special Session Award at the Consumer Culture Theory Conference. In 2026, she was honoured with the King’s Business School Outstanding Educator Award and nominated for the Students’ Voice Award.

Sophie is passionate about advancing marketing education through research-informed teaching, industry collaboration, and experiential learning. She regularly collaborates with industry partners such as Uniqlo and Molton Brown and works closely with colleagues in careers and employability to help shape opportunities for experiential learning and industry engagement across the student experience. She frequently speaks at academic conferences, including the Academy of Marketing, the Association for Consumer Research, and the Consumer Culture Theory Conference. Her research into the emotional resonance of vinyl records has also received media attention, including coverage in Saga Magazine.

Dr Whitehouse is currently accepting new PhD students.

    News

    Celebrating Excellence at the Dean's Awards 2026

    The annual Dean’s Awards celebrate important work of individuals and teams across King’s Business School, from behind-the-scenes heroes, to internationally...

    deans awards

    Events

    10Nov

    Think like a Marketing Expert: taster session

    You're deciding where to eat, what to buy, or which app to download. But what makes some online reviews more persuasive than others?

    23Apr

    King's Business School Undergraduate Management Taster Day - 23 April 2025

    Get a taste of what it's like to study undergraduate Management courses at King's Business School.

    Please note: this event has passed.

      News

      Celebrating Excellence at the Dean's Awards 2026

      The annual Dean’s Awards celebrate important work of individuals and teams across King’s Business School, from behind-the-scenes heroes, to internationally...

      deans awards

      Events

      10Nov

      Think like a Marketing Expert: taster session

      You're deciding where to eat, what to buy, or which app to download. But what makes some online reviews more persuasive than others?

      23Apr

      King's Business School Undergraduate Management Taster Day - 23 April 2025

      Get a taste of what it's like to study undergraduate Management courses at King's Business School.

      Please note: this event has passed.