Miss Tianqi Yang
PhD Student in Marketing
Research interests
- Marketing
Contact details
Biography
Project Title: Consumer Behaviours, Retailing, Artificial Intelligence, Branding
Year of Entry: 2022, Full-Time
Supervisors: Dr Elisa B Schweiger, Professor Oguz A Acar
Tianqi Yang is a PhD student in Marketing department, King's Business School. Her research interests lie in emerging technologies, consumer psychology, Artificial Intelligence and Branding.
Before joining King's, Tianqi received a MSc in International Fashion Marketing with distinction from the University of Manchester (2021), where she then worked as a marketing executive for the Faculty of Biology, Medicine and Health.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.