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Prior to joining CMCI, Wing-Fai Leung taught and researched at University College Cork, Ireland; Institute of Sociology, Academia Sinica, Taiwan; University of St Gallen, Switzerland. She is a visitor scholar at the Department of Comparative Literature, the University of Hong Kong (2019-2020). She completed her PhD at the School of Oriental and African Studies, University of London. Previously, she worked at the National Media Museum and Arts Council England.

Fai has researched the Chinese film and media industries, digital entrepreneurship in East Asia, and cultural and creative labour. Her publications include two monographs: Digital Entrepreneurship, Gender and Intersectionality: An East Asian Perspective (2018) and Multimedia Stardom in Hong Kong: Image, Performance and Identity (2014).

Fai has published in the International Journal of Cultural Studies; Information, Communication and Society; Sociological Review; and Asian Ethnicity, and co-edited special issues for the Journal of Chinese Cinemas and New Technology, Work and Employment.

Research interests and PhD supervision

  • Chinese language media
  • Creative industries in Greater China
  • Cultural and creative labour
  • Gender and intersectionality
  • Identities and cultural representation
  • Media industry participation and representation of LGBTQ+

Fai researches the media, cultural and creative industries, in particular, issues related to work and labour. She was a researcher on an European Social Fund project (2006-2008, 2011), which examined the barriers to diversity within the UK film and media industries. She chairs the Gender and Work in the Creative Industries research group.

Fai is currently undertaking two research projects: New British East Asian cinema: accent, gender and the city; Non-normative gender and sexual identities in the mainstream media culture.

For more details, please see her full  research profile.


Wing-Fai Leung is a Fellow of the Higher Education Academy.

Fai contributes to the MA core modules. She teaches in the subject areas of cultural markets, global media productions, gender and sexualities in East Asian creative media, and work and labour in the cultural and creative industries.

She is the Postgraduate Admissions Lead. 

Expertise and public engagement

Fai has appeared in a range of media, including BBC Radio 4 Women’s Hour and Bristol Community Radio, and she has been interviewed by The Atlantic Magazine and Monocle 24. She has written for Taiwan Insight, The Irish Times, Hong Kong Express (in Italian) and Asia Express (in Italian).

Fai was on the selection committee of the Dublin Chinese New Year Film Festival (2013). She has given public lectures about East Asian films at the Arnolfini, Royal Asiatic Society, Cornerhouse, British Film Institute, National Media Museum, National Film Theatre, Glasgow Film Theatre, Museum of East Asian Art, Bristol Museum and Art Gallery, and Lighthouse Cinema (Dublin).

Her co-curated exhibition ‘Ten Thousand Li: Chinese Infusion in Contemporary British Culture’ toured the Openeye Gallery, Collins Gallery, Impressions Gallery, Folly Gallery, Photofusion  and Museum of Lincolnshire Life (2002-2004).

Selected publications 

  • Digital Entrepreneurship, Gender and Intersectionality: An East Asian Perspective (Palgrave MacMillan, 2018)
  • ‘Digital Entrepreneurship in Taiwan and Thailand: Embracing Precarity as a Personal Response to Political and Economic Change’, International Journal of Cultural Studies (2019)
  • ‘Getting In, Getting On, Getting Out? Women as Career Scramblers in the UK Film and Television Industries’, Sociological Review Monograph ‘Gender and Creative Labour’, 63:S1, 50-65 (2015) DOI: 10.1111/1467-954X.12240
  • ‘Who could be an Oriental Angel? Lou Jing, Mixed Heritage and the Discourses of Chinese Ethnicity’, Asian Ethnicity, 16:3, 294-313 (2015) DOI: 10.1080/14631369.2015.1015253
  • Multimedia Stardom in Hong Kong: Image, Performance and Identity (Routledge, 2014)