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Prior to joining CMCI, Wing-Fai Leung taught and researched at University College Cork, Ireland; Institute of Sociology, Academia Sinica, Taiwan; University of St Gallen, Switzerland; University of Hertfordshire, UK. She completed her PhD at the Centre for Film and Media Studies, School of Oriental and African Studies (SOAS), University of London.Previously she worked at the National Media Museum, UK and Arts Council England, UK.

She has researched the film and media industries in China and Hong Kong, digital entrepreneurship in Taiwan, diversity in cultural and creative labour, and work and employment in the ‘gig economy’. Her publications include two monographs: Digital Entrepreneurship, Gender and Intersectionality: An East Asian Perspective (Palgrave Macmillan, 2018) and Multimedia Stardom in Hong Kong: Image, Performance and Identity (Routledge, 2014).

Fai has published in Information, Communication and Society; Sociological Review; Asian Ethnicity and Journal of Chinese Cinemas, and co-edited a special issue ‘Creativity, Knowledge and Innovation in Virtual Work’ for New Technology, Work and Employment (2017).

Research Interests and PhD Supervision

  • Chinese language media
  • Creative industries in Greater China
  • Cultural and creative labour
  • Virtual work and digital labour
  • Gender and intersectionality
  • Identities and cultural representation
  • Media representation of LGBTQ

Fai welcomes applications for PhD topics related to any of her research interests. For more details, please see her full research profile.


Fai is a Fellow of the Higher Education Academy.

She contributes to the MA core modules. She coordinates the optional module, ‘Cultural Markets: Social and Cultural Analysis’, and teaches the module ‘Cultural and Creative Industries in China’. She is the MA Admissions Lead. 

Expertise and Public Engagement

Fai has appeared in a range of media, including BBC Radio 4 Women’s Hourand Bristol Community Radio, and has been interviewed by The Atlantic Magazine. She has written for The Irish Times, Hong Kong Express (in Italian) and Asia Express (in Italian).

Fai was on the selection committee of the Dublin Chinese New Year Film Festival (2013). She has given public lectures at the Arnolfini, Royal Asiatic Society, Cornerhouse, British Film Institute, National Media Museum, National Film Theatre, Glasgow Film Theatre, Museum of East Asian Art, Bristol Museum and Art Gallery and Lighthouse Cinema (Dublin).

Her co-curated exhibition ‘Ten Thousand LI: Chinese Infusion in Contemporary British Culture’ toured Openeye Gallery, Collins Gallery, Impressions Gallery, Folly Gallery, Photofusion  and Museum of Lincolnshire Life (2002-2004).