Supervisors: Professor Okazaki Shintaro, Dr Prokriti Mukherji
Research Ground: Marketing
Project Title: TBA
Yue Peng is a PhD student at King's Business School. He is currently working on his doctoral dissertation under the supervision of Professor Okazaki Shintaro and Dr Prokriti Mukherji. Yue's research focuses on 5G mobile advertising, AI-enabled marketing technologies, and digital consumer behaviour in ubiquitous environments. Yue commenced his doctoral studies at King’s in October 2019 and is fully funded by King’s Business School Studentship.