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Yujin Kim is a PhD Student in Marketing at King's Business School.

Ms Yujin Kim

PhD Student in Marketing

Research interests

  • Marketing

Contact details

Biography

Project Title: Online Gaming in Marketing

Supervisor: Professor Ko de Ruyter, Dr Stefan Bernritter

Year of Entry: 2022, full-time

Yujin Kim is a PhD Student in Marketing at King's Business School. Her research interest lies in consumer behavior/ psychology in marketing, specifically in the context of gaming. Yujin is a recipient of the King's Business School Doctoral Studentship and has a background in Communication. Before joining King's, she completed both BSc and MSc (research) in Communication Science from the University of Amsterdam.

Research

coda_social media
Marketing

Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.

Research

coda_social media
Marketing

Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.