Ms Yujin Kim
PhD Student in Marketing
Research interests
- Marketing
Contact details
Biography
Project Title: Online Gaming in Marketing
Supervisor: Professor Ko de Ruyter, Dr Stefan Bernritter
Year of Entry: 2022, full-time
Yujin Kim is a PhD Student in Marketing at King's Business School. Her research interest lies in consumer behavior/ psychology in marketing, specifically in the context of gaming. Yujin is a recipient of the King's Business School Doctoral Studentship and has a background in Communication. Before joining King's, she completed both BSc and MSc (research) in Communication Science from the University of Amsterdam.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.
Research
Marketing
Marketing is essential for crafting attractive market offerings, conveying value to target consumers, supplying consumers and capturing that value from consumers. Our research uncovers the theoretical boundaries of marketing and tests new ways of conceptualising the subject.