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King’s People
Ms Yujin Kim

Ms Yujin Kim

  • PhD students

PhD Student in Marketing

Research subject areas

  • Marketing

Contact details

Biography

Project Title: Online Gaming in Marketing

Supervisor: Professor Ko de Ruyter, Dr Stefan Bernritter

Year of Entry: 2022, full-time

Yujin Kim is a PhD Student in Marketing at King's Business School. Her research interest lies in consumer behavior/ psychology in marketing, specifically in the context of gaming. Yujin is a recipient of the King's Business School Doctoral Studentship and has a background in Communication. Before joining King's, she completed both BSc and MSc (research) in Communication Science from the University of Amsterdam.