Project Title: Social Interactions RoboTaxis and Taxis: A Video Ethnography

Year of Entry: 2025, Full-Time

Supervisors: Dr Sylvaine Tuncer, Professor Paul Luff

Yunshan Li is a PhD student in the Work, Interaction and Technology (WIT) Research Group at King’s Business School. Her research focuses on video-based studies of social interaction in robotaxi and taxi settings, drawing on Ethnomethodology and Conversation Analysis (EMCA). She is particularly interested in how people make sense of and interact with autonomous mobility technologies in their everyday lives.

Before beginning her PhD, Yunshan completed an MA in Social Anthropology at SOAS University of London and a BSc in Marketing at the Central University of Finance and Economics in China. She also worked in consulting research, where she developed experience in qualitative research methods and translating ethnographic insights into practical recommendations.