Course features

This programme translates lessons from the racetrack into practical, boardroom-ready strategies. Participants will return to work with sharper analytical skills, heightened decision-making under pressure, and a clearer understanding of how to lead teams through uncertainty and change.

Our expertise

The programme will be led by Professor Paolo Aversa, an internationally recognised expert on strategy and innovation in high-velocity industries. Throughout the programme, Professor Aversa will be joined by guest speakers from Formula 1 and the wider motorsport industry (subject to confirmation). These may include senior executives, team strategists, and technical leaders, offering participants direct access to the lived experience and operational realities of high-performance organisations.

King’s Business School is part of one of the world’s leading universities, based in the heart of London. Our faculty are at the forefront of research in strategy, innovation, and leadership, and our Executive Education programmes are designed to translate cutting-edge knowledge into practical leadership capabilities. This course reflects King’s strong interdisciplinary ethos, combining insights from strategy, operations, and organisational behaviour with the vivid, data-rich world of Formula 1.

Entry requirements

This programme is designed for mid-to-senior level professionals who are responsible for leading teams, driving innovation, and making strategic decisions in fast-changing environments. It is also ideal for professionals who operate in turbulent, highly competitive, or innovation-intensive environments, or those undergoing major transformation (e.g. digitalisation, restructuring, market repositioning). This may include, but is not limited to, the roles of:

• Heads of Strategy, Innovation, or Transformation.
• General Managers and Business Unit Leaders.
• Senior Executives (C-suite and direct reports).
• Programme and Project Directors.
• Operational Leaders and Performance Managers.
• Entrepreneurs and Scale-up Founders.
• Change Agents and Internal Consultants.

We also recommend that participants of this course have 7+ years of managerial experience, and are either preparing for or already in senior leadership roles. Prior knowledge of Formula 1 is not required.

Further information

On completing this programme, participants will be able to:

• Analyse the strategic dynamics of highly competitive and turbulent environments using frameworks derived from Formula 1 and other high-velocity industries.
• Evaluate how technological disruption – such as AI, digital transformation, and Industry 4.0 – impacts competitive advantage and strategic decision-making.
• Diagnose organisational vulnerabilities and opportunities for strategic renewal by applying real-time, performance-driven insights from motorsport.
• Design agile strategies and leadership responses that enable rapid adaptation to market shifts, technological change, and organisational crises.
• Apply performance measurement and continuous improvement techniques to drive executional excellence under pressure.
• Demonstrate enhanced decision-making and prioritisation skills in uncertain, high-stakes environments.
• Reflect on personal leadership style and develop a tailored action plan to increase resilience, influence, and long-term strategic impact.