The Creativity Hub is composed of researchers interested in applying Informatics research to creative domains such as art, music, games, storytelling and theatre. Alongside this, our members also explore how to use these same creative domains to make innovative research-led creative experiences, and to use creative media to communicate and explain research ideas.
Our hub boasts strong links to London's creative industries, major international partners and key local institutions such as Somerset House. We are also working with researchers throughout King's on interdisciplinary projects, including the Creative AI lab and members of the Digital Humanities department.
Research Focuses
Creativity Hub researchers work in a number of areas, including:
- Writing and narrative synthesis
- Music and audio analysis and generation
- Game design and procedural content generation
- Human-AI co-creation
- Creative education
- Computational creativity philosophy and practice
Projects

MuseIT project
Dr Albert Meroño Peñuela is part of MuseIT, an EU co-funded project which aims to co-design, develop, and co-evaluate a multisensory, user-centred platform for enriched engagement with cultural assets, with inclusion and equal opportunity for all as core principles. Participatory co-design activities are integral to the project, enabling users with disabilities to be involved in decisions and designs.

Polifonia Horizon 2020 project
Dr Albert Meroño Peñuela was part of a €3 million project funded by the EU Horizon 2020 Programme, that ran from January 2021 until April 2024 to recreate the connections between music, people, places and events from the sixteenth century to the modern day. The findings include a knowledge graph that helps enhance our understanding of European musical heritage. The Polifonia consortium is an interdisciplinary team of passionate researchers and music lovers: computer scientists, anthropologists and ethnomusicologists, historians of music, linguists, musical heritage archivists, cataloguers and administrators, and creative professionals.

Media Futures
The responsible and innovative use of data is instrumental in today's digitalised media industry. The EU-funded MediaFutures project will address this challenge by reshaping the media value chain. It will set up a virtual European data innovation hub to support entrepreneurial and innovative projects. It will also establish a participatory inclusive innovation program encouraging synergies between businesses and creators and organise a competition to identify innovative digital entrepreneurs, creatives and data-empowered solutions.
News
'Everyone plays games, they have for a long time' – King's delves into the future of AI and play at Next Level
Game developers and AI researchers came together to probe the impact of AI and science on the games industry in an interdisciplinary one-day conference.

King's creates world's first podcast musical about AI
The production takes aim at ChatGPT to teach the principles of data education through song.

Puck – An Automated Game Designer
Puck is a computationally creative AI that uses many different AI techniques to design games. It will be exhibited in the Bringing the Human to the Artificial...

AI researcher and game designer, Dr Michael Cook, joins the Department of Informatics
AI researcher and game designer, Dr Michael Cook, joins the Department of Informatics.

Tracing European musical heritage
Using AI to map the history of music

Projects

MuseIT project
Dr Albert Meroño Peñuela is part of MuseIT, an EU co-funded project which aims to co-design, develop, and co-evaluate a multisensory, user-centred platform for enriched engagement with cultural assets, with inclusion and equal opportunity for all as core principles. Participatory co-design activities are integral to the project, enabling users with disabilities to be involved in decisions and designs.

Polifonia Horizon 2020 project
Dr Albert Meroño Peñuela was part of a €3 million project funded by the EU Horizon 2020 Programme, that ran from January 2021 until April 2024 to recreate the connections between music, people, places and events from the sixteenth century to the modern day. The findings include a knowledge graph that helps enhance our understanding of European musical heritage. The Polifonia consortium is an interdisciplinary team of passionate researchers and music lovers: computer scientists, anthropologists and ethnomusicologists, historians of music, linguists, musical heritage archivists, cataloguers and administrators, and creative professionals.

Media Futures
The responsible and innovative use of data is instrumental in today's digitalised media industry. The EU-funded MediaFutures project will address this challenge by reshaping the media value chain. It will set up a virtual European data innovation hub to support entrepreneurial and innovative projects. It will also establish a participatory inclusive innovation program encouraging synergies between businesses and creators and organise a competition to identify innovative digital entrepreneurs, creatives and data-empowered solutions.
News
'Everyone plays games, they have for a long time' – King's delves into the future of AI and play at Next Level
Game developers and AI researchers came together to probe the impact of AI and science on the games industry in an interdisciplinary one-day conference.

King's creates world's first podcast musical about AI
The production takes aim at ChatGPT to teach the principles of data education through song.

Puck – An Automated Game Designer
Puck is a computationally creative AI that uses many different AI techniques to design games. It will be exhibited in the Bringing the Human to the Artificial...

AI researcher and game designer, Dr Michael Cook, joins the Department of Informatics
AI researcher and game designer, Dr Michael Cook, joins the Department of Informatics.

Tracing European musical heritage
Using AI to map the history of music
