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King's Business School is launching an exciting new global centre of excellence called I-LEAD (Centre for Innovation, Leadership, Education and Development) and we need help developing a bold tagline for it.

We are launching competition to invite students, staff, and alumni to come up with a tagline that best represent the centre’s vision.

I-LEAD aims to address the changing needs of students, businesses, and society in an equitable, inclusive, and sustainable way. The centre will focus on innovative pedagogy research which will shape the future of business education by asking “what should educators be educating future inclusive leaders on?”

I-LEAD Objectives:

  • To reimagine business education as a tool to serve society.
  • To develop well-researched pedagogy to provide educators with more holistic frameworks and better tools to educate conscious business leaders.
  • To build partnerships with students, industries, local government and other institutions co-create solutions for the future of business education and how it is taught.

The winner will be selected by the I-LEAD working group comprising students, faculty, and external partners. The top three finalists will win Amazon gift vouchers. The tagline will be used in official documents and publicity materials.

This is an open creative brief, the only thing we ask is that the tagline incorporates "business."

Submission Deadline: 24 May 2023 Submit your tagline(s) to:

Group leads

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