Teaching & modules
Modules
Courses are divided into modules. You will normally take modules totaling 180 credits.
Year 1 – Required Modules
You are required to take:
- Digital Marketing Strategy (15 credits)
- Digital Marketing Communications (15 credits)
- Digital Consumer Behaviour (15 credits)
- Research in Marketing (15 credits)
- Marketing Analytics (15 credits)
- Research Project (Dissertation) (60 credits)
Year 1 – Optional Modules
In addition, you are required to take 45 credits from a range of optional modules, which may typically
include:
- Social Media and Marketing (15 credits)
- Neuromarketing (15 credits)
- Omnichannel Retailing (15 credits)
- Service Experience Management (15 credits)
- Corporate Sustainability (15 credits)
- B2B Marketing (15 credits)
- Brand Management (15 credits)
- Web Technologies for Marketing (15 credits)
Teaching methods - what to expect
| Module | Lectures, seminars and feedback | Self-study |
| Per 15-credit module | Between 20 and 30 hours which typically consist of a combination of lectures, case discussion and class activities; there may be some variation in the precise format. | Approximately 120-130 hours. |
| Dissertation module | Dissertation workshops and one-to-one supervision. | Approximately 595 hours self- study and project work. |
Typically, one credit equates to 10 hours of work.
We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.
Assessment
- Written examinations
- Coursework
- Individual or Group Projects
- Presentations
- Case studies
- Multiple-choice tests
Your performance will be assessed through a combination of coursework and written/practical examinations. Forms of assessment may typically include written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.
Application closing date guidance
Key Information
Course type:
Master's
Delivery mode:
In person
Study mode:
Full time
Duration:
One year
Application status:
Open
Start date:
September 2026