Strand Campus
Strand Campus sits along the Thames at London's cultural heart. Alongside world-class teaching spaces, students enjoy access to the pedestrianised Strand Quad, with Somerset House and iconic landmarks just steps away.
Overview
From brand management to consumer behaviour, this course provides you with the essential skills you'll need for a career in marketing. You'll be taught by expert researchers and experienced practitioners. And our central London location means there's plenty of career options when you graduate.
It's an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up. Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We'll show you how to put that into practice in real industry situations.
No matter what you studied at undergraduate level, if you've got the drive to succeed in marketing, we want to help you make it happen.
Key benefits
- You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
- You will gain a high-level and rigorous understanding of the theory and practice of international marketing.
- We offer in-depth studies of critical insights into marketing decision-making in a global marketing context.
- Opportunities to gain specialised qualifications through the leading professional body for marketers worldwide with the Chartered Institute of Marketing (CIM) Graduate Gateway.
- Scholarship opportunities worth up to 50% of tuition fees or £10,000 available for all full-time, in-person postgraduate courses.
I decided to take this course as I wanted to switch my career from Journalism to Marketing, and chose King's as it has one of the top business schools in the UK.
SanyaKing's Business School student
Course essentials
This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges.
Our research-intensive course will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments, and traditional lectures.
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