Teaching & modules
Modules
Courses are divided into modules. You will normally take modules totalling 180 credits.
Required Modules
You are required to take:
- International Marketing (15 credits)
- Marketing Theory & Practice (15 credits)
- Consumer Behaviour (15 credits)
- Marketing Strategy and Planning (15 credits)
- Research in Marketing (15 credits)
- Research Project (Dissertation) (60 credits)
Optional Modules
In addition, you are required to take 45 credits from a range of optional modules, which may typically include:
- Service Experience Management (15 credits)
- Business to Business Marketing (15 credits)
- Corporate Sustainability (15 credits)
- Marketing Analytics (15 credits)
- Digital Marketing (15 credits)
- International Marketing Communications (15 credits)
- Brand Management (15 credits)
- Omnichannel Retailing (15 credits)
Teaching methods - what to expect
We use lectures, seminars and group tutorials to deliver most of the modules on the course. You will also be expected to undertake a significant amount of independent study.
The total contact time for each 15-credit taught module is typically 20-30 hours. These sessions will include lectures, teacher-led and student-led group discussions based on the main areas of study. Each 15-credit taught module also has approximately 120-130 hours of self-guided learning time.
We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.
Assessment
- Written Examinations
- Coursework
- Individual or Group Projects
- Presentations
- Case studies
- Multiple-choice tests
Your performance will be assessed through a combination of coursework and written/practical examinations. Forms of assessment may typically include written examinations, coursework, individual or group projects, presentations, case studies and multiple-choice tests.
Application closing date guidance
Key Information
Course type:
Master's
Delivery mode:
In person
Study mode:
Full time
Duration:
One year full-time, September to September
Application status:
Open
Start date:
September 2026