Marketing MSc, PG Dip, PG Cert (online)

Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area. The course is developed by King’s Business School, a UK top 10 centre for business and management studies. Learning online with King’s allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments. As one of the only organisational functions that is directly responsible for generating revenue, marketing can drive growth and keep organisations ‘alive’. If you have an interest in this core business function, our Marketing MSc, Postgraduate Diploma, Postgraduate Certificate with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation.

Key benefits

• The Marketing MSc/PG Dip/PG Cert from King’s Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public.
• This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management.
• You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management, Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.