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Marketing MSc, PG Dip, PG Cert

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Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Our Marketing MSc (online) gives you the strategic and practical knowledge you need to succeed in this critical business area. The course is developed by King’s Business School, a UK top 10 centre for business and management studies. Learning online with King’s allows you to access the same world-class teaching as our on-campus students, delivered by the same internationally renowned academics. Our flexible approach allows you to fit your studies around your work, family life and other commitments. As one of the only organisational functions that is directly responsible for generating revenue, marketing can drive growth and keep organisations ‘alive’. If you have an interest in this core business function, our Marketing MSc, Postgraduate Diploma, Postgraduate Certificate with online provision enables you to master the knowledge and skills needed to build effective campaigns in any organisation.

Key benefits

  • The Marketing MSc/PG Dip/PG Cert from King’s Business School blends economics, psychology, sociology and anthropology to bring you the latest thinking and approaches in marketing. As technology changes, so too do the mechanics of marketing campaigns. Our curriculum puts these developments into context with both historical perspectives and contemporary critical approaches to the industry. Modules explore the theoretical bases for marketing decisions and how recent advances are changing the way organisations bring their goods, services and messages to the public.
  • This programme provides a postgraduate-level, research-informed education in marketing within a highly challenging intellectual environment. On completion, graduates will be well suited for a broad variety of roles in marketing, from campaign management to technical roles, along with planning, managing marketing analytics, and account management.
  • You will be taught through a range of modules that explore essential channels and disciplines within the marketing mix, including Brand Management, Consumer Behaviour, Marketing Strategy & Planning, and Sustainability & Ethics. Our theoretical models are underscored with case studies and practical exercises that give you hands-on experience with marketing practices. The course provides access to advanced platforms like Qualtrics survey software and Mintel market data to help provide customer and market insights.

• This course is designed to equip you with the knowledge & skills to progress into a range of marketing careers across different sectors. • Study at one of the top 10 UK universities in the world (Times Higher Education, 2021). • Receive a comprehensive education spanning both theoretical and practical approaches to marketing strategy and execution. • The course is taught from King’s Business School, ranked 6th in London for Business & Management Studies (The Complete University Guide 2022). • Learn from high-profile academics in the marketing industry like Douglas West, bestselling author of Strategic Marketing, and Professor Ko Du Ruyter, a leading marketing academic with a fleet of publications in top marketing and business journals. • Six intakes a year for maximum flexibility (Jan, Mar, May, Jun, Sept, Oct) • Study 100% online, from wherever you are in the world.

Regulating bodies

King's is regulated by the Office for Students

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Teaching methods - what to expect

This modular course is delivered entirely online, meaning you can study alongside your existing career and life commitments. You will be taught and assessed using a variety of innovative methods designed for distance learning by instructional designers and learning technologists. Teaching activities may include a combination of videos, audio recordings, readings, discussion forums, live webinars, independent research and revision, quizzes and other interactive tasks. Assessment will be made through coursework essays and reports, critical appraisals of published work, self-directed learning activities and other methods tailored for online learning.

Our choice of modules and their content reflects a comprehensive approach to marketing considerations across a variety of sectors. Modules address the central pillars of the discipline, including consumer modelling, strategy and planning, marketing practices, analytics and ethics, leading to a broad variety of output careers.

The teaching faculty for the Marketing MSc/PG Dip/PG Cert programme consists of top academics and industry authorities that are well-regarded in their individual fields. You may have the opportunity to learn alongside leading experts such as:

- Professor Stuart Barnes, Head of the Consumer and Organisational Digital Analytics (CODA) Research Centre

- Professor Ko Du Ruyter, a leading marketing academic with a fleet of publications in top business and marketing journals

- Professor Shintaro Okazaki, Editor of the Journal of Advertising

- Professor Douglas West, Contributing Editor of the Journal of Advertising Research

Assessment

    Students will be assessed using a variety of traditional methods including coursework, essays and reports, as well as innovative online methods, including discussion boards and interactive questions.

    Structure

    Required modules

    The following mandatory and optional modules will be accessible on the course. Please be aware that availability may vary depending on your award choice and specialism.

    Carousel One (PG Cert)

    Consumer Behaviour (15 credits)
    Marketing Strategy and Planning (15 credits)
    Marketing Theory and Practice (15 credits)
    Research in Marketing (15 credits)

    Carousel Two (PG Dip)

    Digital Marketing (15 credits)
    Marketing Analytics (15 credits)
    Services in Marketing (15 credits)
    International Marketing (15 credits)

    (Students can choose four modules from carousel two or three, to complete the PG Dip)

    Carousel Three (MSc)

    B2B Marketing (15 credits)
    Brand Management
    Sustainability and Ethics (15 credits)
    Marketing Communications (15 credits)

    Our module offering reflects the very latest in contemporary research in marketing. For this reason, modules may be subject to change at short notice.

    King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

    Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

    Employability

    King’s is ranked seventh in the UK for graduate employability (Times Higher Education's Global Employability University Ranking 2021).

    The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity, but is especially useful for those hoping to build a career in marketing. Whether you’re seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It’s especially suited to those already in a marketing position and looking to progress. This course will equip you to access entry and senior-level positions within the following categories:

    • Marketing / Brand Management
    • Campaign / Communications Management
    • Business Development
    • Digital Marketing Management
    • Social Media Management
    • Operations Development / Management

    Our professional network

    Located in the heart of London, King’s Business School works in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGO. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe. King's Online students also can collaborate with a network of other King's Online students from around the globe. Once you graduate from King’s you will automatically become a member of our 170,000-strong global alumni network. Membership is free, lasts a lifetime and includes many benefits.

    Tuition Fees

    Your fees will be charged per module as you progress through the course. From September 2022 onwards, modules will be charged at £1,455 per module.

    The number of modules you take will be determined by your chosen award as outlined below:

    Postgraduate Certificate: 4 modules (£5,820)

    Postgraduate Diploma: 8 modules (£11,640)

    Master of Science: 12 modules (£17,460)

    Tuition fees may be subject to an annual increase (capped at 5%) each academic year in line with King's College London's terms and conditions. Each increase comes into effect in September of each year.  

    Additional Fees Information

    When you receive an offer for this course, you will be required to pay for your first module upfront, as a non-refundable deposit, to secure your place. This payment will be credited towards your total fee payment. Please note that a standard 14 day cooling off period will apply from the point of initial payment for your first module. Any subsequent payments are not subject to additional cooling off periods.

    The deposit cost for this course is the cost of one module (£1,455) plus a non-refundable application fee of £75.

    Student fees for the programme will be billed on a modular basis. Students are billed three weeks prior to the first day of teaching, with the due date being two weeks later (one week before teaching). If you no longer wish to study a module, you can take a break from your studies up until one week prior to the module starting. If payment has been made, the money will remain on your account as credit until you return.

    If you have registered for a PG Dip or PG Cert qualification but decide you wish to upgrade to a higher award, you will need to speak to your enrolment advisor. If you choose to upgrade your programme, you will enter a new cooling off period from the date of payment for your next module on the upgraded award. Any subsequent payments following this next module payment are not subject to additional cooling off periods.

    Additional Requirements & Costs

    Students will need access to a computer or tablet in order to complete the programme. Although KEATS is optimised for mobile, a desktop computer may be necessary for some parts of the course.

    We recommend using the latest version of Google Chrome, Mozilla Firefox, Apple Safari or Microsoft Edge; full functionality cannot be guaranteed in older or less commonly used browsers.

    Students will require access to a high-speed internet connection (4Mbps minimum).

    We will endeavour to make as much study material as possible available online, but you may also need to purchase some books during your studies.

    This is an online course and you are not expected to go to campus, should you wish to do so, there are some additional fees to pay for:

    • Books, ebooks or articles (if you choose to buy your own copies)

    • King’s campus Library fees and fines

    • Travel costs for travel around London and between campuses

    • Graduation costs

    The King’s Business School also offers a number of on-campus programmes. If you're interested in studying with us here in London on courses like our Digital Marketing MSc, please click here.

    Funding

    • This course is designed to equip you with the knowledge & skills to progress into a range of marketing careers across different sectors. • Study at one of the top 10 UK universities in the world (Times Higher Education, 2021). • Receive a comprehensive education spanning both theoretical and practical approaches to marketing strategy and execution. • The course is taught from King’s Business School, ranked 6th in London for Business & Management Studies (The Complete University Guide 2022). • Learn from high-profile academics in the marketing industry like Douglas West, bestselling author of Strategic Marketing, and Professor Ko Du Ruyter, a leading marketing academic with a fleet of publications in top marketing and business journals. • Six intakes a year for maximum flexibility (Jan, Mar, May, Jun, Sept, Oct) • Study 100% online, from wherever you are in the world.

    Regulating bodies

    King's is regulated by the Office for Students

    Loading...

    Teaching methods - what to expect

    This modular course is delivered entirely online, meaning you can study alongside your existing career and life commitments. You will be taught and assessed using a variety of innovative methods designed for distance learning by instructional designers and learning technologists. Teaching activities may include a combination of videos, audio recordings, readings, discussion forums, live webinars, independent research and revision, quizzes and other interactive tasks. Assessment will be made through coursework essays and reports, critical appraisals of published work, self-directed learning activities and other methods tailored for online learning.

    Our choice of modules and their content reflects a comprehensive approach to marketing considerations across a variety of sectors. Modules address the central pillars of the discipline, including consumer modelling, strategy and planning, marketing practices, analytics and ethics, leading to a broad variety of output careers.

    The teaching faculty for the Marketing MSc/PG Dip/PG Cert programme consists of top academics and industry authorities that are well-regarded in their individual fields. You may have the opportunity to learn alongside leading experts such as:

    - Professor Stuart Barnes, Head of the Consumer and Organisational Digital Analytics (CODA) Research Centre

    - Professor Ko Du Ruyter, a leading marketing academic with a fleet of publications in top business and marketing journals

    - Professor Shintaro Okazaki, Editor of the Journal of Advertising

    - Professor Douglas West, Contributing Editor of the Journal of Advertising Research

    Assessment

      Students will be assessed using a variety of traditional methods including coursework, essays and reports, as well as innovative online methods, including discussion boards and interactive questions.

      Structure

      Required modules

      The following mandatory and optional modules will be accessible on the course. Please be aware that availability may vary depending on your award choice and specialism.

      Carousel One (PG Cert)

      Consumer Behaviour (15 credits)
      Marketing Strategy and Planning (15 credits)
      Marketing Theory and Practice (15 credits)
      Research in Marketing (15 credits)

      Carousel Two (PG Dip)

      Digital Marketing (15 credits)
      Marketing Analytics (15 credits)
      Services in Marketing (15 credits)
      International Marketing (15 credits)

      (Students can choose four modules from carousel two or three, to complete the PG Dip)

      Carousel Three (MSc)

      B2B Marketing (15 credits)
      Brand Management
      Sustainability and Ethics (15 credits)
      Marketing Communications (15 credits)

      Our module offering reflects the very latest in contemporary research in marketing. For this reason, modules may be subject to change at short notice.

      King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

      Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

      Employability

      King’s is ranked seventh in the UK for graduate employability (Times Higher Education's Global Employability University Ranking 2021).

      The course is ideal for anyone seeking to pursue roles that include a marketing function in any capacity, but is especially useful for those hoping to build a career in marketing. Whether you’re seeking director-level positions involving strategic planning and management or an entry-level marketing assistant role, this course equips you with the theoretical and practical marketing knowledge you need to make an impact. It’s especially suited to those already in a marketing position and looking to progress. This course will equip you to access entry and senior-level positions within the following categories:

      • Marketing / Brand Management
      • Campaign / Communications Management
      • Business Development
      • Digital Marketing Management
      • Social Media Management
      • Operations Development / Management

      Our professional network

      Located in the heart of London, King’s Business School works in partnership with a broad range of private and public sector organisations, including government departments, corporations, professional bodies, and NGO. Relationships forged in the community of learning last long after the course is done, giving students and graduates a ready-made network of like-minded, ambitious professionals around the globe. King's Online students also can collaborate with a network of other King's Online students from around the globe. Once you graduate from King’s you will automatically become a member of our 170,000-strong global alumni network. Membership is free, lasts a lifetime and includes many benefits.

      Tuition Fees

      Your fees will be charged per module as you progress through the course. From September 2022 onwards, modules will be charged at £1,455 per module.

      The number of modules you take will be determined by your chosen award as outlined below:

      Postgraduate Certificate: 4 modules (£5,820)

      Postgraduate Diploma: 8 modules (£11,640)

      Master of Science: 12 modules (£17,460)

      Tuition fees may be subject to an annual increase (capped at 5%) each academic year in line with King's College London's terms and conditions. Each increase comes into effect in September of each year.  

      Additional Fees Information

      When you receive an offer for this course, you will be required to pay for your first module upfront, as a non-refundable deposit, to secure your place. This payment will be credited towards your total fee payment. Please note that a standard 14 day cooling off period will apply from the point of initial payment for your first module. Any subsequent payments are not subject to additional cooling off periods.

      The deposit cost for this course is the cost of one module (£1,455) plus a non-refundable application fee of £75.

      Student fees for the programme will be billed on a modular basis. Students are billed three weeks prior to the first day of teaching, with the due date being two weeks later (one week before teaching). If you no longer wish to study a module, you can take a break from your studies up until one week prior to the module starting. If payment has been made, the money will remain on your account as credit until you return.

      If you have registered for a PG Dip or PG Cert qualification but decide you wish to upgrade to a higher award, you will need to speak to your enrolment advisor. If you choose to upgrade your programme, you will enter a new cooling off period from the date of payment for your next module on the upgraded award. Any subsequent payments following this next module payment are not subject to additional cooling off periods.

      Additional Requirements & Costs

      Students will need access to a computer or tablet in order to complete the programme. Although KEATS is optimised for mobile, a desktop computer may be necessary for some parts of the course.

      We recommend using the latest version of Google Chrome, Mozilla Firefox, Apple Safari or Microsoft Edge; full functionality cannot be guaranteed in older or less commonly used browsers.

      Students will require access to a high-speed internet connection (4Mbps minimum).

      We will endeavour to make as much study material as possible available online, but you may also need to purchase some books during your studies.

      This is an online course and you are not expected to go to campus, should you wish to do so, there are some additional fees to pay for:

      • Books, ebooks or articles (if you choose to buy your own copies)

      • King’s campus Library fees and fines

      • Travel costs for travel around London and between campuses

      • Graduation costs

      The King’s Business School also offers a number of on-campus programmes. If you're interested in studying with us here in London on courses like our Digital Marketing MSc, please click here.

      Funding

      Further information

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