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Strategic Communication is a term that has been used and abused in recent years. As an academic field, it is quite recent and has been explored mostly in the context of Marketing and Business. However, the concept is broader and represents an important tool for governments, agencies and institutions. In this programme, students will learn how states and their governments communicate in international politics and how they shape long term strategies in a range of fields from military to diplomatic to aid and development. This includes preparing for conflict between states or with insurgent groups, communicating a path during hostilities, and transitioning through post-conflict situations. It further analyses how states use diplomacy, culture and economics to manage the peace and avoid conflict, and to engage in treaty and trade negotiations. Students will also encounter crisis communications: how to shape strategic responses to natural disasters, terror attacks, and military invasions. To appreciate this complex field from multiple perspectives, students will further discover how insurgent and revolutionary movements think about and put into practice their communications strategies with populations and states. These themes will be taught through a set of challenges that represent some of the most significant that strategic communicators will face in the coming decade. Along with subject matter expertise, students will develop transferable analytical, research, and practical skills in a dynamic and rigorous intellectual environment.
After completing the MA programme, students have joined the UK Cabinet Office as Strategic Communicators, have enjoyed internships at the NATO Strategic Communications Centre of Excellence, Riga, Latvia, and interned with and later been employed by communications companies in London. Students have also been employed in Strategic Communication teams at museums, NGOs, and other civilian and military governmental agencies.
This MA course equips students to think conceptually about Strategic Communications in the dynamic world of global affairs, then how to apply particular practices and techniques to working in the field.
Curious to find out more? Access on-demand content including taster lectures and talks, and meet our current staff and students on our subject hub page.
After completing the MA programme, students have joined the UK Cabinet Office as Strategic Communicators, have enjoyed internships at the NATO Strategic Communications Centre of Excellence, Riga, Latvia, and interned with and later been employed by communications companies in London. Students have also been employed in Strategic Communication teams at museums, NGOs, and other civilian and military governmental agencies.
This MA course equips students to think conceptually about Strategic Communications in the dynamic world of global affairs, then how to apply particular practices and techniques to working in the field.
Curious to find out more? Access on-demand content including taster lectures and talks, and meet our current staff and students on our subject hub page.
Chat with current students and King's staff to find out about the courses we offer, life at King's and ask any questions you may have.
Researchers and academics in our Faculty of Social Science & Public Policy are using their expertise to inform discussion and...
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