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Strategic Communications MA PG Dip

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Students will learn how states and their governments communicate in international politics and how they shape long term strategies in a range of fields from military to diplomatic to aid and development. This includes preparing for conflict between states or with insurgent groups, communicating a path during hostilities, and transitioning through post-conflict situations. It further analyses how states use diplomacy, culture and economics to manage the peace and avoid conflict, and engage in treaty and trade negotiations. Students will also encounter crisis communications: how to shape strategic responses to natural disasters, terror attacks, and military invasions. To appreciate this complex field from multiple perspectives, students will further discover how insurgent and revolutionary movements think about and put into practice their communications strategies with populations and states. These themes will be taught through a set of challenges that represent some of the most significant that strategic communicators will face in the coming decade. We aim to prepare them with suitable skills. Along with subject matter expertise, students will develop transferable analytical, research, and practical skills in a dynamic and rigorous, intellectual environment. The course is associated with the King's Centre for Strategic Communications (KCSC) - a global network of government agencies, media and marketing companies, and alumni.

Key benefits

  • Develop skills for in-depth analytical and critical thinking about international politics. Work with the latest, cutting-edge research in your field.
  • Contribute to a vibrant research community. Our world-renowned staff and international student body come from a wide variety of academic and professional backgrounds.
  • Work with some of the world's best academics in your field. Our Department staff publish world-leading research and offer outstanding research-led teaching and training.
  • Work with some of the world's leading practitioners from governments, internal organisations, and strategic communications agencies. We teach not only how to think about strategic communications but how to do it.
  • Build networks. Connect with visiting academics, government ministers, diplomats, soldiers, aid and trade leaders, and journalists who regularly deliver our lectures and contribute to our seminars.
  • Grow your networks with employers, think-tanks, organisations, policymaking bodies in the UK and globally.
  • Enjoy living and studying right in the heart of London beside the River Thames.

The aim of this Masters programme is to enhance your knowledge of national and geopolitics today as seen through the lens of strategic communications. The course themes will be taught through a set of challenges that represent some of the most significant that strategic communicators will face in the coming decade. We aim to prepare them with suitable skills. These challenges will be subject to change from year to year. But students might cover such themes as the genealogy of Strategic Communications; similarities with and differences from political marketing, commercial marketing, branding, public relations, and propaganda; and topics such as the return of Great Power politics; environmentalism and new social movements; future insurgency and revolution; Big Data and micro-targeting; the dominance of the image and visual culture; and empathy and emotions. All are examined through the lens of Strategic Communications.

Base campuses

strand-quad
Strand Campus

Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

waterloo-banner
Waterloo Campus

Waterloo campus is home of the Florence Nightingale Faculty of Nursing & Midwifery and facilities for other faculties

Regulating bodies

King's is regulated by the Office for Students

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Teaching methods - what to expect

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

The following table will give you an idea of what a typical MA Strategic Communications full-time academic year might look like as you progress through your studies:

Module Lectures, seminars and feedback Self-study
Per 45-credit module

60 hours of teaching across 20 weeks (Theory and Concepts required module).

40 hours teaching across 20 weeks (Applied Strategic Communications required module).

390 hours.

410 hours.

Per 15-credit module

20 hours of teaching across 2 weekends (for each recommended strategic communications optional modules)

130 hours.
Dissertation module (60 credits) Up to 12 hours of online guidance, training workshops and personal supervision. 588 hours.

Typically, one credit equates to 10 hours work.

Assessment

  • Essays
  • Projects
  • Class participation
  • Exams
  • Dissertation

Assessment methods will depend on the modules selected. The primary method of assessment for this MA and Postgraduate Diploma (PG Dip) is a combination of essays, project work, class participation, and/or exams.

The dissertation module assessment will be assessed solely on the 12,000 word dissertation (100%).

Structure

Required modules

All full-time students are required to take the following modules:

Strategic Communications: Theory & Concepts (45 credits)
Applied Strategic Communications (45 credits)

As a part-time student, in your first year, you will normally take one of the 45 credit required modules and 30 credits worth of optional module. Only MA students are required to take the following module:

Dissertation (60 Credits)

Optional modules

MA & PG Dip You are required to take 30 credits of optional modules. Optional modules may typically include:

Audience and Population Behaviour & Influence (15 credits) – taught with King’s Business School
Political Marketing in the Digital Age (15 credits) – taught with King’s Business School

Or choose from a range of optional modules available within the Department of War Studies. Please Note: the optional modules available change each year and are therefore only made accessible to enrolled students during the module allocation process.

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Employability

This year four students joined the UK Cabinet Office as Strategic Communicators after completing the MA programme. Over the last 3 years, 14 of our students have enjoyed internships at the NATO Strategic Communications Centre of Excellence, Riga, Latvia, and several others have interned with and later been employed by communications companies in London.

This new MA course equips students to think conceptually about Strategic Communications in the dynamic world of global affairs, then how to apply particular practices and techniques to working in the field.

Tuition Fees

UK:

Full time: MA: £16,200 per year (2022/23); PG Dip: £10,800 per year (2022/23)

Part time: MA: £8,100 per year (2022/23); PG Dip: £5,400 per year (2022/23)

International:

Full time: MA: £29,310 per year (2022/23); PG Dip: £19,540 per year (2022/23)

Part time: MA: £14,655 per year (2022/23); PG Dip: £9,770 per year (2022/23)

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

Deposit

When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK deposit is £500.

The INTERNATIONAL deposit is £2,000.

  • If you receive an offer on or before 31 March, payment is due by 25 April 2022.
  • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.
  • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.
  • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.
  • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer.

If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Please visit our web pages on fees and funding for more information.

Additional Costs

In addition to your tuition costs, you can also expect to pay for:

  • Books if you choose to buy your own copies
  • Library fees and fines
  • Personal photocopies
  • Printing course handouts/binding costs
  • Society membership fees
  • Stationery
  • Travel costs for travel around London and between campuses
  • Graduation costs

Funding

The aim of this Masters programme is to enhance your knowledge of national and geopolitics today as seen through the lens of strategic communications. The course themes will be taught through a set of challenges that represent some of the most significant that strategic communicators will face in the coming decade. We aim to prepare them with suitable skills. These challenges will be subject to change from year to year. But students might cover such themes as the genealogy of Strategic Communications; similarities with and differences from political marketing, commercial marketing, branding, public relations, and propaganda; and topics such as the return of Great Power politics; environmentalism and new social movements; future insurgency and revolution; Big Data and micro-targeting; the dominance of the image and visual culture; and empathy and emotions. All are examined through the lens of Strategic Communications.

Base campuses

strand-quad
Strand Campus

Located on the north bank of the River Thames, the Strand Campus houses King's College London's arts and sciences faculties.

waterloo-banner
Waterloo Campus

Waterloo campus is home of the Florence Nightingale Faculty of Nursing & Midwifery and facilities for other faculties

Regulating bodies

King's is regulated by the Office for Students

Loading...

Teaching methods - what to expect

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

The following table will give you an idea of what a typical MA Strategic Communications full-time academic year might look like as you progress through your studies:

Module Lectures, seminars and feedback Self-study
Per 45-credit module

60 hours of teaching across 20 weeks (Theory and Concepts required module).

40 hours teaching across 20 weeks (Applied Strategic Communications required module).

390 hours.

410 hours.

Per 15-credit module

20 hours of teaching across 2 weekends (for each recommended strategic communications optional modules)

130 hours.
Dissertation module (60 credits) Up to 12 hours of online guidance, training workshops and personal supervision. 588 hours.

Typically, one credit equates to 10 hours work.

Assessment

  • Essays
  • Projects
  • Class participation
  • Exams
  • Dissertation

Assessment methods will depend on the modules selected. The primary method of assessment for this MA and Postgraduate Diploma (PG Dip) is a combination of essays, project work, class participation, and/or exams.

The dissertation module assessment will be assessed solely on the 12,000 word dissertation (100%).

Structure

Required modules

All full-time students are required to take the following modules:

Strategic Communications: Theory & Concepts (45 credits)
Applied Strategic Communications (45 credits)

As a part-time student, in your first year, you will normally take one of the 45 credit required modules and 30 credits worth of optional module. Only MA students are required to take the following module:

Dissertation (60 Credits)

Optional modules

MA & PG Dip You are required to take 30 credits of optional modules. Optional modules may typically include:

Audience and Population Behaviour & Influence (15 credits) – taught with King’s Business School
Political Marketing in the Digital Age (15 credits) – taught with King’s Business School

Or choose from a range of optional modules available within the Department of War Studies. Please Note: the optional modules available change each year and are therefore only made accessible to enrolled students during the module allocation process.

King’s College London reviews the modules offered on a regular basis to provide up-to-date, innovative and relevant programmes of study. Therefore, modules offered may change. We suggest you keep an eye on the course finder on our website for updates.

Please note that modules with a practical component will be capped due to educational requirements, which may mean that we cannot guarantee a place to all students who elect to study this module.

Employability

This year four students joined the UK Cabinet Office as Strategic Communicators after completing the MA programme. Over the last 3 years, 14 of our students have enjoyed internships at the NATO Strategic Communications Centre of Excellence, Riga, Latvia, and several others have interned with and later been employed by communications companies in London.

This new MA course equips students to think conceptually about Strategic Communications in the dynamic world of global affairs, then how to apply particular practices and techniques to working in the field.

Tuition Fees

UK:

Full time: MA: £16,200 per year (2022/23); PG Dip: £10,800 per year (2022/23)

Part time: MA: £8,100 per year (2022/23); PG Dip: £5,400 per year (2022/23)

International:

Full time: MA: £29,310 per year (2022/23); PG Dip: £19,540 per year (2022/23)

Part time: MA: £14,655 per year (2022/23); PG Dip: £9,770 per year (2022/23)

These tuition fees may be subject to additional increases in subsequent years of study, in line with King’s terms and conditions.

Deposit

When you receive an offer for this course you will be required to pay a non-refundable deposit to secure your place. The deposit will be credited towards your total fee payment.

The UK deposit is £500.

The INTERNATIONAL deposit is £2,000.

  • If you receive an offer on or before 31 March, payment is due by 25 April 2022.
  • If you receive an offer between 1 April and 30 June, payment is due within one month of receiving the offer.
  • If you receive an offer between 1 July and 31 July, payment is due within two weeks of receiving the offer.
  • If you receive an offer between 1 August and 21 August, payment is due within one week of receiving the offer.
  • If you receive an offer from 22 August onwards, payment is due within three days of receiving the offer.

If you are a current King’s student in receipt of the King's Living Bursary you are not required to pay a deposit to secure your place on the programme. Please note, this will not change the total fees payable for your chosen programme.

Please visit our web pages on fees and funding for more information.

Additional Costs

In addition to your tuition costs, you can also expect to pay for:

  • Books if you choose to buy your own copies
  • Library fees and fines
  • Personal photocopies
  • Printing course handouts/binding costs
  • Society membership fees
  • Stationery
  • Travel costs for travel around London and between campuses
  • Graduation costs

Funding

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