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Join the launch of the book 'The Redeemer's Journey - Discourse, Propaganda and Power in the Mandate of López Obrador' by Yolanda Meyenberg-Leycegui.
Like most populist leaders, Andrés Manuel López Obrador is a controversial figure who is loved by his followers and hated by his opponents.
From the perspective of Political Science and History, this book offers a series of clues to understand the reasons for his triumph in the 2018 election, and to evaluate the scope of what he has called the Fourth transformation of the country.
Among these clues are his way of exercising leadership, the articulation of his narrative throughout his political career, and his personal style of governing. As a character, López Obrador liked to play two main roles: that of a martyr before coming to power and that of a redeemer upon assuming it.
The book analyses the core episodes of each one of them and the way in which this politician has adapted his speech in order to remain a public figure after each of his electoral failures.
Yolanda is a full-time researcher at UNAM’s Institute for Social Research (IIS). She has been head speechwriter for the Mexican Presidency and leading spokespersons, at a national and international level. She has also been adviser to the Chamber of Deputies, the National Electoral Institute, and the United Nations. Yolanda is the academic coordinator of the “Institutional Communication and Design of Political Campaigns” Diploma at IIS-UNAM. She was director of the Mexican Journal of Sociology and has also been a visiting professor at the London School of Economics and Political Science, the Complutense University of Madrid, the Ortega y Gasset Institute in Madrid, and the University of Texas at Austin.
Jorge Javier Romero Badillo
Jorge is a professor in the Department of Politics and Culture of the Autonomous Metropolitan University in Xochimilco and in UNAM’s Postgraduate Program at the Faculty of Political and Social Sciences. He has been a columnist for La Crónica and El Universal, and he currently publishes digitally on the Sin Embargo website. He is the author of books and articles on the Mexican political system, the educational system, and drug policy. He has a PhD in Political Science from the Complutense University of Madrid, where he is currently a visiting professor.
This event is organised in collaboration with KODLA - King's Observatory of Democracy in Latin America and LAS - Latin American Security Research Group.
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