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Event Details

Join our upcoming executive masterclass with Professor Michael Witt, to learn more about Blue Ocean Strategy and how business leaders can implement this in a transforming world.

Blue Ocean Strategy, a strategic framework pioneered by W. Chan Kim and Renée Mauborgne, revolutionizes how companies approach competition. Instead of battling in crowded markets, it advocates creating uncontested market space, fostering innovation, and unlocking new opportunities.

By focusing on value innovation—simultaneous differentiation and cost-effectiveness—companies can break away from the competition and attract untapped customer segments. This approach is vital for companies seeking sustainable growth, as it allows them to reshape industries, maximize profitability, and build resilient brands.

Embracing Blue Ocean Strategy is not just a choice; it's a strategic imperative for companies aspiring to thrive in today's dynamic and competitive business landscape.


Join our expert Professor Michael A Witt (International Business and Strategy) and Professor Jens Hagendorff (Director - Executive MBA) for this in-person masterclass. You'll also have the opportunity to ask any questions you might have about the Executive MBA.


  • 18.15: Registrations
  • 18.30: Masterclass
  • 19.30: More about the King’s Executive MBA
  • 19.45 – 20.30: Networking

About our Executive MBA

Throughout the programme, you’ll develop into the best leader you can be – capable and responsible in equal measures. One day you might work on the practical challenges a real business is facing. The next, you might discuss ideas for driving change across whole communities.

You’ll be exposed to the latest developments in everything from neuroscience to strategic transformation. As well as surrounding yourself with top minds and influential peers, you’ll look inwards. One-on-one coaching, skills workshops, and resilience training will build your confidence to lead and succeed.

For more information about our Executive MBA, please click here.

At this event

Michael A Witt

Professor of International Business and Strategy

Jens Hagendorff

Executive MBA Programme Director

Event details

Level 3
Melbourne House
44-46 Aldwych London, WC2B 4LL

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