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Join at The Strand for our upcoming in-person executive masterclass with Prof. Paolo Aversa, who will discuss how to lead & manage in turbulent environments, using case studies from motorsport & F1.

Leading in increasingly competitive and turbulent markets has become a challenging task even for the biggest, oldest and most prepared organisations. Competitive advantage is short-lived and disruptive innovations can quickly overhaul competitive markets. In such turbulent competition, it is not rare to see giants fall, and emerging organizations quickly achieve dominant positions.

How can leaders understand and successfully adapt to turbulent and hypercompetitive environments? A highly dynamic and competitive setting such as Formula 1 provides a living laboratory to observe and understand such forces, and prepare to face major changes. Formula 1 offers an ideal setting where performance is unmistakably measurable, and every little change can determine success and failure. Such conditions help executives to focus their actions, be analytical, and performance-driven.

Leveraging Paolo's award-winning research, this keynote leverages the iconic world of Formula 1 to provide best practices for other industries, while providing leaders and executives with tools and frameworks that fit today’s business challenges.


  • 18:00: Arrival and registration with light refreshments
  • 18:30: Overview of our Executive MBA
  • 18:45: Masterclass
  • 20:00-21:00: Networking and Buffet Drinks Reception


At this event

Paolo Aversa

Professor of Strategy

Event details

Level 3
Melbourne House
44-46 Aldwych London, WC2B 4LL

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