To secure your place at this event, please RSVP using the registration form.

As companies strive to navigate a landscape of shifting consumer preferences and ever-increasing competition, uncertainty, and disruptions, developing an effective marketing strategy has become crucial and challenging.

Join this executive masterclass with Professor Oguz A. Acar (Professor in Marketing and Innovation at King's Business School) as he explores how companies can establish a sustainable and profitable market position in the age of Generative AI. The session will cover:

• GenAI: Hype or Real? – What’s new and why it matters
• Opportunities – How GenAI can transform marketing
• Risks – What could go wrong
• Navigating Uncertainty – Strategic questions to asks

Professor Oguz A. Acar leads the 'Markets and Consumers of the Future' module as part of our Executive MBA programme.

Succeeding in business is about far more than profit. It’s about demonstrating your purpose. Leading inclusion. Growing responsibly. In this masterclass, you will get a taster of how we’ve designed our EMBA programme to maximise your opportunities to have an impact – on yourself, your organisation, and the world.

Agenda

• 18.30: Registrations
• 18.45: Masterclass
• 19.30: More about the King’s Executive MBA
• 19.45 – 20.30: Networking

About our Executive MBA

Throughout the programme, you’ll develop into the best leader you can be – capable and responsible in equal measures. One day you might work on the practical challenges a real business is facing. The next, you might discuss ideas for driving change across whole communities.

You’ll be exposed to the latest developments in everything from neuroscience to strategic transformation. As well as surrounding yourself with top minds and influential peers, you’ll look inwards. One-on-one coaching, skills workshops, and resilience training will build your confidence to lead and succeed.

For more information about our Executive MBA, please click here.