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Oguz A Acar

Professor Oguz A. Acar

Professor of Marketing & Innovation

Research interests

  • Marketing


Oguz A Acar is a Chair in Marketing at King's Business School, King's College London He is also a Research Affiliate at Laboratory for Innovation Science at Harvard University, an Expert (in Behavioural Sciences and Innovation) at World Economic Forum and a Fellow of the Royal Society of Arts (RSA). He was recently named a World’s Top 40 Business School Professors Under 40.

Oguz’s research is on behavioural innovation — it draws on behavioural science to understand creation, evaluation and adoption of innovative outputs be it a novel idea, product, strategy or technology. This research is published in leading academic journals across different disciplines including marketing (e.g., Journal of Marketing Research), psychology (e.g., Psychological Science), management (e.g., Journal of Management) and innovation (e.g., Research Policy) as well as in executive-oriented outlets such as Harvard Business Review.

He received grants from several institutions including European Institute of Innovation & Technology and British Academy. He has been featured in popular business magazines and newspapers such as the ABC, BBC, Financial Times, Forbes, Fortune and Wired, among others.

Oguz is on the editorial review boards of Journal of Product Innovation Management and International Journal of Research in Marketing, and co-chairs the Innovation and New Product Development track of European Marketing Academy Conference, Europe's largest and the most prominent marketing conference, since 2019.

Oguz is a Fellow of the Higher Education Academy, and has broad experience in developing and lecturing modules related to marketing and innovation (e.g., Design Thinking, Innovation Management, Marketing Strategy, Marketing Research, and Business-to-Business Marketing) to students and executives. He also worked with various organizations (in the forms of executive education, consultancy and research collaboration); some of his recent engagements include Beazley, Colgate-Palmolive and Tesco.

Prior to King's, he was an associate professor at Bayes Business School (formerly Cass), and a visiting scholar at Massachusetts Institute of Technology and Stern School of Business (New York University). He completed his PhD from Rotterdam School of Management, Erasmus University. He also worked as a marketing professional in FMCG and financial services industries. He is an engineer by training.

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