Future of Marketing 2024

07 June 2024 18:00 to 20:30

07Jun

Black music notes floating in a blue digital cyberspace

Join us for an evening of groundbreaking insights at the "Future of Marketing" event hosted by the Department of Marketing at King's Business School. This event takes place in historic Bush House, where industry pioneers and academic thought leaders converge to explore the transforming landscape of marketing. Our panelists are marketing thought leaders, and there will be ample opportunity for everyone to exchange ideas over drinks and canapés.

Technological innovations in marketing have shifted up a few notches. Killer marketing content is created in minutes, not days. Marketing consulting is collaboratively provided by teams of humans and bots. Adapting to these shifts requires innovative thinking, if not a vision, to leverage technology to anticipate and meet evolving customer needs. Are your customers ready to embrace the Artificial Intimacy that comes with hyper-personalisation? How do we create extended reality wonderlands that offer moonshot experiences which resonate with your client-base? Do these questions speak to you? Then join us for this event.

Ko de Ruyter, Professor of Marketing and Head of Department at King’s, will open the evening, by outlining three mega trends. Each mega trend will be discussed by a senior industry professional and thought-leading academic in tandem. Through this unique approach we aim to shed light on the state of the art in research and practice, equipping attendees not only with provocations about the future of marketing but also practical recommendations on how to shape it.

Panellists:

As Director, Advisory Services at Foresight Factory, Eliot Salandy Brown works closely with business leaders to develop clear perspectives on the future, turn those into strategy, and embed foresight as a practice that delivers sustainable growth.

Former Partner at ReD Associates - Leading teams of social scientists studying behavior and culture to shape corporate strategy and innovation. Clients included Google, Ford, Mars, Adidas, LEGO, Intel. Executive Fellow at King's Business School. Lecturer on customer-centricity, UX, CX and MBA modules at NYU, Columbia University, LSE, Copenhagen Institute of Interaction Design, Art Center College of Design LA.

Co-designer of Duke Executive Education's CustMBA (As successfully delivered to L'Oreal, Citrix, BP, Novartis, AB InBev). Producer and presenter of the Phenomena Podcast, exploring the implications of the latest social science on business and strategy.

Kingsley Taylor is a marketing executive with two decades of B2C and B2B experience driving growth, transformation, and award-winning marketing strategy for some of the world’s most iconic brands including Coca Cola, HP, Hulu, Kraft, Foods, PlayStation, Qualcomm, T-Mobile, and Wells Fargo.

Highly skilled at driving marketing innovation, leading cross- functional teams, and exceeding business goals for iconic complex brands, Kingsley is currently the President of the independent creative agency, Candor.

During his career Kingsley and his teams have been recognized for their work by several of the industry's most prestigious honors and awards in creativity and effectiveness, including Media Agency of the Year, Digital Agency is the Year, Addy, Campaign, Clio’s, Effies, Digiday, Smarties, Promax, Omma, and Cannes Lions.

Dave Carr has worked in Web3 and metaverse-related activities since 2019 when he joined Decentraland as its Marketing & Communications Lead. Since then he has handled business development and partnership activities for blockchain gaming marketplace, Parcel, augmented reality platform, OVER, and Web3 creative agency, Verse Digital.

Dave has 20+ years experience in advertising, publishing, content and corporate communications, working for the likes of Penguin, BBC, LEGO, IKEA, SEGA, ITV, Sony, Warner Bros, Deep Silver, Ubisoft, Capcom, Publicis Sapient and the Australian Broadcasting Corporation, among others. A published author, with titles across licensed fiction and non-fiction, Dave’s views on Web3, the metaverse and spatial computing have been featured in The New York Times, NBC, Wired, Reuters and Euronews.

Rahmon Agbaje is an award-winning entrepreneur listed by Forbes 30 Under 30, Campaign Magazine and Hearst’s Media Week 30 Under 30, Cannes Lions Juror and winner of the KPMG Black Entrepreneur of the Year Award.He is co-founder of Loud Parade, the premier music creative and sonic branding agency with over 8 billion views on their campaigns. Loud Parade makes chart quality music for brands and uses AI to test that the music brands use is always on brand.

Loud Parade makes bespoke music compositions for brands and creative agencies across all platforms and has worked with Fenty, Nike JBL, JD Sports, Samsung, Sour Patch Kids, Little Moons, WPP and Havas, amongst others.

Working at the intersection of Psychology and Music, Loud Parade creates sonic identities which match a brand’s aspirational personality bringing objectivity to the usually subjective world of music in advertising by leveraging an AI tool which can test the emotional resonance of sounds.

Loud Parade uses music as a form of storytelling, creating unique sonic identities for brands to increase individuality and uniqueness of their campaigns. Through viral sounds they increase brand love, recognition and awareness as well as support with the problem of music licensing through authentic and scientifically backed music solutions.