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The Centre for Society and Mental Health welcomes you to join this next session in our Seminar Series.

In this seminar, Dr. Ylva Baeckström will discuss gender bias in the financial advice process. Financial advice is an important intervention accessed by individuals to assist in investing their funds to secure their financial futures. This intervention is of particular importance to underinvested women who can have up to 40% less in retirement income. This is attributed to lower employment income and more conservative investment decision making. Ylva brings professional expertise from her career in banking and her experience as a psychotherapist to her research.

Ylva is a former banker and fintech entrepreneur, now a psychotherapist, lecturer and academic researcher at Kings College London Business School. She is an expert in behavioural finance with a special interest in gender, and relationships in finance and entrepreneurship. Ylva is passionate about creating positive impact through her research, conveyed through the Economic Equality Impact Group she established at King’s and is currently authoring a book on the topic. Her publications include: PWM Article - Diverse Workforces key for Private Banks, a TEDx talk, The Journal of Corporate Finance Financial advice and gender: Wealthy individual investors in the UK and The European Journal of Finance - Millionaire investors: financial advisors, attribution theory and gender differences.

This event will consist of a presentation followed by Q&A with the audience. There will be opportunities to ask questions to the speakers and share feedback both during and after the event.

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Ylva Baeckström

Senior Lecturer in Finance