Dr Ylva Baeckström
Senior Lecturer in Finance
Research interests
- Banking & Finance
Biography
Dr Ylva Baeckström is Senior Lecturer in Finance at King's Business School. Ylva’s research and teaching interests are in behavioural finance, entrepreneurship, investment decision making and financial advice with a particular interest in gender and inequality in the financial services industry. As a psychotherapist Ylva also has have a small practice dedicated to helping individuals and couples struggling with relationship difficulties.
Before joining King’s College London, Ylva was the CEO of a Fintech start up. Prior to that she spent over 15 years working for large international banks in London where she headed structured derivatives businesses and managed investment portfolios at institutions such as Standard Chartered Bank, Coutts & Co and Morgan Stanley. Ylva continues to collaborate widely with financial services institutions in the UK and internationally.
Ylva is passionate about creating positive impact through her research, conveyed through her work with the Economic Equality Impact Group and the Swedish Centre for Sustainable Finance. Ylva delivered a TEDx talk in 2020 and her first book ‘Gender Bias and Finance: Addressing Inequality in the Financial Services Industry’ was published by Routledge in 2022.
Her academic research includes publications in Journal of Corporate Finance Financial advice and gender: Wealthy individual investors in the UK, Journal of Economic Behavior and Organization Variations in investment advice provision: A study of financial advisors of millionaire investors and European Journal of Finance Millionaire investors: financial advisors, attribution theory and gender differences and is featured in the media, e.g., Financial Times, Sunday Times, Evening Standard, Professional Wealth Management.
Ylva is an affiliate member of Affiliate member for ESRC Centre for Society and Mental Health and the Global Institute for Women’s Leadership and serves on the editorial board for the Review of Behavioral Finance Journal.
Currently accepting new PhD students?
Yes.
News
If you have money anxiety, knowing your financial attachment style can help
Understanding what drives your feelings about money can help you to take action
Celebrating research with impact
Business School’s Impact Prize honour contributions to health, gender equality, ethical investment and more
International Women's Day 2022: #BreakTheBias
International Women’s Day celebrates the social, economic, cultural, and political achievements of women and also marks a call to action for accelerating...
Why gender diversity is crucial for the financial services industry
What if the Lehman Brothers had been Lehman Sisters?
Financial advisers' gender affects their advice to clients
New research explores the hidden influences on financial decision-making.
Events
Intersectionality in the financial services industry and financial education
You are invited to attend a workshop focused on understanding the barriers for marginalised groups in the financial services industry.
Please note: this event has passed.
Invest to secure your financial future
Learn how to invest to secure your financial future with Dr. Ylva Baeckström & Tina Winter
Please note: this event has passed.
Advancing Gender Equality in Work and Business: SDG 5
Please join us for this SDG 5 (Advancing Gender Equality in Work and Business Workshop at King's Business School.
Please note: this event has passed.
Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'
Dr Ylva Baeckstrom Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'
Please note: this event has passed.
Gender Bias in Financial Advice
The Centre for Society and Mental Health welcomes you to join this next session in our Seminar Series.
Please note: this event has passed.
The Economic Potential of Gender Equality: virtual roundtable session 2
Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....
Please note: this event has passed.
The Economic Potential of Gender Equality: virtual roundtable session 1
Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....
Please note: this event has passed.
Features
Time for the financial industry to jettison the jargon
Banks must simplify both their written and unwritten language to attract more interaction with customers
News
If you have money anxiety, knowing your financial attachment style can help
Understanding what drives your feelings about money can help you to take action
Celebrating research with impact
Business School’s Impact Prize honour contributions to health, gender equality, ethical investment and more
International Women's Day 2022: #BreakTheBias
International Women’s Day celebrates the social, economic, cultural, and political achievements of women and also marks a call to action for accelerating...
Why gender diversity is crucial for the financial services industry
What if the Lehman Brothers had been Lehman Sisters?
Financial advisers' gender affects their advice to clients
New research explores the hidden influences on financial decision-making.
Events
Intersectionality in the financial services industry and financial education
You are invited to attend a workshop focused on understanding the barriers for marginalised groups in the financial services industry.
Please note: this event has passed.
Invest to secure your financial future
Learn how to invest to secure your financial future with Dr. Ylva Baeckström & Tina Winter
Please note: this event has passed.
Advancing Gender Equality in Work and Business: SDG 5
Please join us for this SDG 5 (Advancing Gender Equality in Work and Business Workshop at King's Business School.
Please note: this event has passed.
Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'
Dr Ylva Baeckstrom Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'
Please note: this event has passed.
Gender Bias in Financial Advice
The Centre for Society and Mental Health welcomes you to join this next session in our Seminar Series.
Please note: this event has passed.
The Economic Potential of Gender Equality: virtual roundtable session 2
Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....
Please note: this event has passed.
The Economic Potential of Gender Equality: virtual roundtable session 1
Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....
Please note: this event has passed.
Features
Time for the financial industry to jettison the jargon
Banks must simplify both their written and unwritten language to attract more interaction with customers