Dr Ylva Baeckström is Senior Lecturer in Finance at King's Business School. Ylva’s research and teaching interests are in behavioural finance, entrepreneurship, investment decision making and financial advice with a particular interest in gender and inequality in the financial services industry. As a psychotherapist Ylva also has have a small practice dedicated to helping individuals and couples struggling with relationship difficulties.
Before joining King’s College London, Ylva was the CEO of a Fintech start up. Prior to that she spent over 15 years working for large international banks in London where she headed structured derivates businesses and managed investment portfolios at institutions such as Standard Chartered Bank, Coutts & Co and Morgan Stanley. Ylva continues to collaborate widely with financial services institutions in the UK and internationally.
Ylva is passionate about creating positive impact through her research, conveyed through her work with the Economic Equality Impact Group and the Swedish Centre for Sustainable Finance. Ylva delivered a TEDx talk in 2020 and her first book ‘Gender Bias and Finance: Addressing Inequality in the Financial Services Industry’ will be published by Routledge in 2022.
Her academic research includes publications in Journal of Corporate Finance Financial advice and gender: Wealthy individual investors in the UK, Journal of Economic Behavior and Organization Variations in investment advice provision: A study of financial advisors of millionaire investors and European Journal of Finance Millionaire investors: financial advisors, attribution theory and gender differences and is featured in the media, e.g., Financial Times, Sunday Times, Evening Standard, Professional Wealth Management.
Ylva is an affiliate member of Affiliate member for ESRC Centre for Society and Mental Health and the Global Institute for Women’s Leadership and serves on the editorial board for the Review of Behavioral Finance Journal.
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