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Ylva Baeckström

Dr Ylva Baeckström

Senior Lecturer in Finance

Research interests

  • Banking & Finance

Biography

Dr Ylva Baeckström is Senior Lecturer in Finance at King's Business School. Ylva’s research and teaching interests are in behavioural finance, entrepreneurship, investment decision making and financial advice with a particular interest in gender and inequality in the financial services industry. As a psychotherapist Ylva also has have a small practice dedicated to helping individuals and couples struggling with relationship difficulties.

Before joining King’s College London, Ylva was the CEO of a Fintech start up. Prior to that she spent over 15 years working for large international banks in London where she headed structured derivatives businesses and managed investment portfolios at institutions such as Standard Chartered Bank, Coutts & Co and Morgan Stanley. Ylva continues to collaborate widely with financial services institutions in the UK and internationally.

Ylva is passionate about creating positive impact through her research, conveyed through her work with the Economic Equality Impact Group and the Swedish Centre for Sustainable Finance. Ylva delivered a TEDx talk in 2020 and her first book ‘Gender Bias and Finance: Addressing Inequality in the Financial Services Industry’ was published by Routledge in 2022.

Her academic research includes publications in Journal of Corporate Finance Financial advice and gender: Wealthy individual investors in the UK, Journal of Economic Behavior and Organization Variations in investment advice provision: A study of financial advisors of millionaire investors and European Journal of Finance Millionaire investors: financial advisors, attribution theory and gender differences and is featured in the media, e.g., Financial Times, Sunday Times, Evening Standard, Professional Wealth Management.

Ylva is an affiliate member of Affiliate member for ESRC Centre for Society and Mental Health  and the Global Institute for Women’s Leadership and serves on the editorial board for the Review of Behavioral Finance Journal.

Currently accepting new PhD students?

Yes. 

    News

    Celebrating research with impact

    Business School’s Impact Prize honour contributions to health, gender equality, ethical investment and more

    Group of staff winners at Kings Business School Impact Prize 2023

    International Women's Day 2022: #BreakTheBias

    International Women’s Day celebrates the social, economic, cultural, and political achievements of women and also marks a call to action for accelerating...

    TM IWD Break the Bias.NEW

    Why gender diversity is crucial for the financial services industry

    What if the Lehman Brothers had been Lehman Sisters?

    Dr Ylva Baeckstrom

    Financial advisers' gender affects their advice to clients

    New research explores the hidden influences on financial decision-making.

    Dr Ylva Baeckstrom

    Events

    14JunYlva - Intersectionality Finance Event-1

    Intersectionality in the financial services industry and financial education

    You are invited to attend a workshop focused on understanding the barriers for marginalised groups in the financial services industry.

    Please note: this event has passed.

    20MarYlvaMarchInvestingEvent

    Invest to secure your financial future

    Learn how to invest to secure your financial future with Dr. Ylva Baeckström & Tina Winter

    Please note: this event has passed.

    04MaySDG5

    Advancing Gender Equality in Work and Business: SDG 5

    Please join us for this SDG 5 (Advancing Gender Equality in Work and Business Workshop at King's Business School.

    Please note: this event has passed.

    08Marylva-gender-finance-event

    Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'

    Dr Ylva Baeckstrom Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'

    Please note: this event has passed.

    12Mayinvestment-woman-william-iven-unsplash

    Gender Bias in Financial Advice

    The Centre for Society and Mental Health welcomes you to join this next session in our Seminar Series.

    Please note: this event has passed.

    09JunDoctor Ylva Baekstrom of King's Business School invites you to participate in building a new research initiative that will deepen the positive economic impact in society through evidence-based policies aimed at tackling gender disparities.

    The Economic Potential of Gender Equality: virtual roundtable session 2

    Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....

    Please note: this event has passed.

    04JunDoctor Ylva Baekstrom of King's Business School invites you to participate in building a new research initiative that will deepen the positive economic impact in society through evidence-based policies aimed at tackling gender disparities.

    The Economic Potential of Gender Equality: virtual roundtable session 1

    Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....

    Please note: this event has passed.

    Features

    Time for the financial industry to jettison the jargon

    Banks must simplify both their written and unwritten language to attract more interaction with customers

    stock exchange shares

      News

      Celebrating research with impact

      Business School’s Impact Prize honour contributions to health, gender equality, ethical investment and more

      Group of staff winners at Kings Business School Impact Prize 2023

      International Women's Day 2022: #BreakTheBias

      International Women’s Day celebrates the social, economic, cultural, and political achievements of women and also marks a call to action for accelerating...

      TM IWD Break the Bias.NEW

      Why gender diversity is crucial for the financial services industry

      What if the Lehman Brothers had been Lehman Sisters?

      Dr Ylva Baeckstrom

      Financial advisers' gender affects their advice to clients

      New research explores the hidden influences on financial decision-making.

      Dr Ylva Baeckstrom

      Events

      14JunYlva - Intersectionality Finance Event-1

      Intersectionality in the financial services industry and financial education

      You are invited to attend a workshop focused on understanding the barriers for marginalised groups in the financial services industry.

      Please note: this event has passed.

      20MarYlvaMarchInvestingEvent

      Invest to secure your financial future

      Learn how to invest to secure your financial future with Dr. Ylva Baeckström & Tina Winter

      Please note: this event has passed.

      04MaySDG5

      Advancing Gender Equality in Work and Business: SDG 5

      Please join us for this SDG 5 (Advancing Gender Equality in Work and Business Workshop at King's Business School.

      Please note: this event has passed.

      08Marylva-gender-finance-event

      Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'

      Dr Ylva Baeckstrom Book Launch: 'Gender and Finance: Addressing Inequality in the Financial Services Industry'

      Please note: this event has passed.

      12Mayinvestment-woman-william-iven-unsplash

      Gender Bias in Financial Advice

      The Centre for Society and Mental Health welcomes you to join this next session in our Seminar Series.

      Please note: this event has passed.

      09JunDoctor Ylva Baekstrom of King's Business School invites you to participate in building a new research initiative that will deepen the positive economic impact in society through evidence-based policies aimed at tackling gender disparities.

      The Economic Potential of Gender Equality: virtual roundtable session 2

      Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....

      Please note: this event has passed.

      04JunDoctor Ylva Baekstrom of King's Business School invites you to participate in building a new research initiative that will deepen the positive economic impact in society through evidence-based policies aimed at tackling gender disparities.

      The Economic Potential of Gender Equality: virtual roundtable session 1

      Gender equality is a complex, multifaceted issue that requires collaboration with industry, policy makers and regulators to facilitate effective strategies....

      Please note: this event has passed.

      Features

      Time for the financial industry to jettison the jargon

      Banks must simplify both their written and unwritten language to attract more interaction with customers

      stock exchange shares