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About this Event

Join us to celebrate International Women’s Day and the launch of a new book by Dr Ylva Baeckström, Lecturer in Finance at King’s Business School and a former banker and fintech entrepreneur.

Drawing on her deep knowledge and own academic research, Dr Baeckström sets out how women’s exclusion in financial services is mirrored by men’s exclusion from parenting through a similar set of societal expectations, government legislation and corporate policies.

She argues that to succeed in creating gender equal practices in finance, we need to address both financial services and parenting. The practical solutions she proposes will be economically beneficial to all participants, not only to the financial services industry’s female employees and consumers.



18.00: Arrival, networking & refreshments.


18.30: Opening address from:

  • Professor Stephen Bach, Executive Dean, King's Business School


18.35: Book intro from Ylva Baeckström.


18.50: Panel discussion featuring:

  • Professor Rosie Campbell, Director of the Global Institute for Women’s Leadership, King’s College London
  • Jenni Himberg-Wild, Head of FinTech and Non- Bank PSPs, UK FIG, Barclays Corporate Bank
  • Diaraye Diallo, Senior Private Banker, Africa, Barclays Private Bank


19.20: Reception.


22.00: Event close.


Event Speakers

Dr Ylva Baeckström, King's Business School
Dr Ylva Baeckström, King's Business School

Dr Ylva Baeckström is a Lecturer in Finance at King's Business School. Ylva’s research and teaching interests are in behavioural finance, entrepreneurship, investment decision making and financial advice with a particular interest in gender and inequality in the financial services industry. As a psychotherapist Ylva also has have a small practice dedicated to helping individuals and couples struggling with relationship difficulties.

Before joining King’s College London, Ylva was the CEO of a Fintech start up. Prior to that she spent over 15 years working for large international banks in London where she headed structured derivates businesses and managed investment portfolios at institutions such as Standard Chartered Bank, Coutts & Co and Morgan Stanley.

Professor Rosie Campbell, Global Institute for Women’s Leadership, KCL
Professor Rosie Campbell, Global Institute for Women’s Leadership, KCL

Rosie Campbell is Professor of Politics and Director of the Global Institute for Women’s Leadership (GiWL) at King’s College London. The Institute works towards a world in which women of all backgrounds have fair and equal access to leadership.  Chaired by Julia Gillard, the only woman to have served as Prime Minister of Australia, the GiWL brings together rigorous research, practice and advocacy to break down the barriers to women becoming leaders, while challenging ideas of what leadership looks like.

Rosie has written extensively on political representation and is the principal investigator of the ESRC funded Representative Audit of Britain, which surveyed all candidates standing in the 2015, 2017 and 2019 British General Elections.

Jenni Himberg-Wild, Barclays International Corporate Bank
Jenni Himberg-Wild, Barclays International Corporate Bank

Jenni Himberg-Wild is the Head of FinTech and Non-Bank Payment Service Providers in the FIG UK business within Barclays International Corporate Bank. She drives the global business appetite for this fast growth, high risk sector and leads a large team of dedicated FinTech coverage bankers who provide cash management, FX risk management, debt and partnership opportunities to a wide range of established and scale up clients.

Jenni joined Barclays in 2006 and prior to her current role worked in various client coverage positions within Barclays Corporate UK hospitality & leisure industry where she looked after key clients as well as lead the delivery of strategy and governance processes associated with related high risk sectors.

As a keen advocate of diversity and inclusion in banking and finance, Jenni actively drives for more balance in the sector through leading diversity initiatives within Barclays and mentoring future leaders in and outside the organisation. She also a leads the Barclays Corporate Colleague’s Voice forum in UK and was recognised as a Barclays Global Inclusive Leader in 2021.

Diaraye Diallo, Barclays Private Bank
Diaraye Diallo, Barclays Private Bank

With 20 years’ experience in Investment Banking and Wealth Management, Diaraye Diallo is a Senior Private Banker for East and South Africa coverage in London. After a career in New York, providing capital market solutions to US Municipalities and states, Diaraye joined Barclays in 2010. She initially worked in conjunction with Barclays Africa in delivering Investment Banking and Corporate Banking solutions to private clients and their businesses across Africa. In recent years, she has been working with Private Clients across the continent to help them invest and manage their wealth.

In addition to her role as a banker, Diaraye leads Barclays Private Bank’s Multicultural Workstream, championing diversity and inclusion initiatives.

At this event

Ylva Baeckström

Senior Lecturer in Finance

Rosie Campbell

Director of the Global Institute for Women’s Leadership

Event details

8th Floor North, Bush House
Bush House
Strand campus, 30 Aldwych, London, WC2B 4BG