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Selfish baby boomers? Miserable Gen X? “Snowflake” millennials and Gen Z? Are you bored or annoyed by the tired clichés about you and your generation?

On the publication day of his new book, Generations: Does When You're Born Shape Who You Are?, Bobby Duffy is joined by an expert panel to discuss the need to drop the stereotypes and focus on more rigorous generational analysis – one of our most powerful tools for understanding how individuals and societies change.

This kind of analysis can also help us prepare for the future – which is even more important in light of the Covid-19 crisis, a truly generation-shaping event.

The book draws on data from over 3 million interviews from countries across the world, and exclusive polling and analysis by Ipsos MORI, to help us understand the most divisive issues today, from Covid and climate change to cancel culture, and reassures that there is no coming generational war. Instead, our focus should be on building connections between generations, and embedding longer-term thinking.


  • Professor Bobby Duffy, Director of the Policy Institute, King’s College London

  • Polly Toynbee, columnist, the Guardian

  • Lord David Willetts, President of the Resolution Foundation's Advisory Council and Intergenerational Centre (chair)

  • Vicky Spratt, Housing Correspondent, the i newspaper

  • Ben Page, Chief Executive, Ipsos MORI

At this event

David Willetts

Visiting Professor

Ben Page

Visiting Professor

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